ASICS: The Stop Motion Origami Brand Story

Mon, Mar 8, 2010
1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, average: 5.00 out of 5)
7 Comments

This is an awe inspiring stop motion piece created with origami (and a little CGI) to help tell the ASICS brand story to the world in memory of company founder Kihachiro Onitsuka. Not only is the story magical, but the stop motion origami is just amazing and everyone agrees. Created by Nordpol + Hamburg, it won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awards, silver at the Clio in Miami and two times bronze at ADC Germany!

Share This Digital Buzz Post:
  • Digg
  • Sphinn
  • del.icio.us
  • Mixx
  • Google Bookmarks
  • Live
  • Reddit
  • Slashdot
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
  • BlinkList
  • Facebook
  • IndianPad
  • NewsVine
  • Propeller
  • Scoopeo
  • Tipd
  • FriendFeed
  • LinkedIn
  • Netvibes
  • Twitter
  • Ping.fm
  • Posterous
  • Tumblr

Related Digital Buzz Posts:

  1. Olympus Stop Motion: The PEN Story
  2. Deadline: Stop Motion with Post-it notes!
  3. COMBO: Collaborative Stop Motion Animation
  4. Olympus Stop Motion: The PEN Giant
  5. Nike Air Maxim: Street Installations & Stop Motion
, , , , , ,

Posted by: Aden Hepburn

3 Comments For This Post

  1. Claus Rodgaard Says:

    Beautifully made but not how I would have spend my marketing dollars/yen.

  2. Tobias Says:

    Completely agree Claus, a fantastic piece of animation that is undoubtedly very cool! However I’m not sure that I’d choose to spend my marketing budget on a cool viral, having said that, deciding how to allocate budgets in order to create successful promotion can be extremely difficult! http://bit.ly/9R1oRM

  3. JT Says:

    I must say this is one of the finest BRAND history pieces I have every seen. Creative and awe inspiring. It creates the “Lovemark” feeling about the brand made popular by CEO Kevin Roberts at Saatchi & Saatchi. Awesome work.

4 Trackbacks For This Post

  1. A história da Asics contada em origamis - SimViral Says:

    [...] trabalho de origami mesclado com computação gráfica idealizado pela Nordpol + Hamburg em 2008. O Digital Buzz ressuscitou o vídeo que rapidamente voltou a ser repercutido no meio publicitário. Como eu não [...]

  2. ASICS: Sound Mind, Sound Body… And Origami | Elma+Alt+Shift Says:

    [...] via Share/Bookmark [...]

  3. Storytelling Narrative Brands: A look at this week's stories Says:

    [...] ASICS: The Stop Motion Origami Brand Story | Digital Buzz Blog “This is an awe inspiring stop motion piece created with origami (and a little CGI) to help tell the ASICS brand story to the world in memory of company founder Kihachiro Onitsuka.” [...]

  4. A história da Asics contada em origamis @ ADNEXT Says:

    [...] trabalho de origami mesclado com computação gráfica idealizado pela Nordpol + Hamburg em 2008. O Digital Buzz ressuscitou o vídeo que rapidamente voltou a ser repercutido no meio publicitário. Como eu não [...]

Leave a Reply