(5 votes, average: 4.80 out of 5)
Here’s a great experiential execution from ASICS to coincide with their sponsorship of the ING New York City Marathon. ASICS installed a 60-foot video wall at the Columbus Circle subway station and challenged passersby to race against Ryan Hall, U.S marathon runner. Luckily no injuries were caused as people raced against the video of Ryan, and few people could keep up with his 6ft 10 stride length and 4:46 mile pace. Ryan even turned up to race against himself.
It’s a great way to bring a level of physical interaction with the brand to a subway, a space that is usual pretty subdued. It’s also great to see an innovative idea like this one used as a way to extend the sponsorship beyond the actual race. Created by our friends at Vitro & ASICS America.
[...] fast is fast enough to win a marathon? ASICS dares you to race this ad. Via digitalbuzz Share Comments [...]
[...] (via digitalbuzz) [...]
Awesome way to create an experience and healthy too. I wonder how many people build on this idea in the run up to the olympics in london…?!
Hey Heather, totally agree! Would be great to see evolutions of this idea during the Olympics – a great way to get cut through in what will be a crowded market!
[...] Zelo zanimiva reklama pokrovitelja največjega New Yorkovega maratona. ASICS je na podzemni železnici Columbus Circle postavil 18 metrsko video steno, ki je spodbujala mimoidoče, da se pomerijo proti ameriškemu maratonskemu tekaču Ryanu Hallu. Na srečo ni bilo poškodb, ko so se ljudje pomerili proti videu Ryana, vendar je le malo ljudi lahko vzdržalo njegov tempo in skoraj 2 metrski korak in tempo v hitrosti več kot 7 km/h. Gre za odličen način, kjer blagovna znamka spodbuja fizično interakcijo in to v podzemni železnici, kjer je običajno precej umirjen prostor. Zanimivo je videti tako inovativno idejo, kjer prikažejo sponzorstvo, na način, ki presega dejansko dirko. Vir: http://www.digitalbuzzblog.com [...]
[...] Para que todos los transeúntes que pasan por el subte puedan ver y mismo competir con Hall virtualmente, se instaló una pantalla donde se los desafiaba a una experiencia física de competencia. ¡Y muchos de ellos lo llevaron a cabo! El mismísimo Ryan Hall corrió contra sí mismo una mini maratón virtual. Lo vimos primero en este post. [...]
An Ad To Race Against…
To communicate their sponsorship of the ING New York City Marathon ASICS installed a 60-foot video wall at the Columbus Circle subway station and challenged passersby to race against U.S marathon runner Ryan Hall. Two things: 1. Whoa, this guy is fast …