Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation.
Setup in Stockholm Central Station, Sweden, the glass installation houses a robot arm designed to shoot liquids at white clothing travelling around the perimeter. The robot ofcourse, is controlled via a Facebook app and seen through a live streaming cam. The idea is, you take control of the robot and try to hit a moving target. If you do, you win, and the guys at Ariel will wash that piece of clothing and send it to you! We’ll continue to see more and more of these installations, and I can’t wait…
[...] favourite campaigns of the week go to Ariel, Cadbury and Monopoly . First up is the Ariel Fashion Shoot: Facebook Game Installation. Here is a great piece of digital/social media real world convergence from Ariel. What is really [...]
[...] Ariel Fashion Shoot – Facebook Game Installation Kameradan görünen robotu Facebook üzerinden kontrol ederek, robot etrafında dönen beyaz kıyafetleri sıvı lekelerle vurmaya çalışıyorsunuz. Vurduğunuz kıyafetleri Ariel yıkayarak size gönderiyor. http://www.digitalbuzzblog.com/ariel-fashion-shoot-facebook-game-installation [...]
[...] Mode-Shooting ermöglicht es via Facebook, einen Robotor zu steuern, mit dem man Marmelade und andere [...]
Emeizingggg…
But the robot is only one? so, the people in the world (facebook) only play once at a time?
[...] ARIEL: FASHION SHOOT Laundry is a very low engagement category so in order to create some interest, Saatchi & Saatchi Stockholm teamed up with B-Reel & Atomgruppen, to create a socially controlled stain squirting robot installation. It was set up at Stockholm Central Station with revolving white clothing. The aim of the game is that if you ‘aim & stain’ then you win the item, freshly washed by Ariel of course. However, the twist is that the game was entirely controlled via a Facebook app. Very clever. Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]
[...] lacked zeal (washed items sent to winners), but otherwise it looked fun. See their campaign video: [watch]. Share this:TwitterFacebookLike this:LikeBe the first to like this [...]