Research shows Arçelik is the most well-known and respected brand in Turkey. As their sole digital agency for the past 4 years, we are always expected to come up with ideas for digital campaigns to coincide with special days. For this St. Valentine?s day, we created a campaign microsite to generate viral buzz. We developed an application that allows users to align the stars into any shape they like and draw magical constellations of their own creation. The users could then send/share their drawings to their friends for Valentine?s greetings.