Arcade Fire: Interactive Mobile Music Video

Sun, Sep 15, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (7 votes, average: 3.43 out of 5)

Arcade Fire’s new interactive music video is called ‘Just A Reflektor’ and it’s been going off across the internet over the last few days, after the guys at Unit9 and Google Creative Lab’s Data Arts team, came together to create a whole new way of experiencing a music video on your desktop, by expanding the experience via your mobile phone.

When you launch the site in Google Chrome, you’ll get a unique code that syncs your phone to the video experience in real time, where the movement from your phone starts to transform the story through a series of lighting effects, video transitions and alternate angles… Yes, it’s awesome.

Be Sociable, Share!
, , , , , , , , , ,

Posted by: