Apotek: The Coughing Billboard

Sat, Jan 21, 2017
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There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers.

It’s a pretty fun way to get people to quit smoking for the new year in Sweden, with the pharmacy promoting nicotine replacement products as the pay off. Created by the crew at Akestam Holst.

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