Anti-Fur iAd Campaign From Austria

Thu, May 5, 2011
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I know these topics usually cause all sorts of debate, but hold that for just a moment, and enjoy this smart little “mock” iAd for VGT (an association combating animal factories in Austria) in an iPad magazine called Datums. The iAd features a girl modeling a large fur coat, but as you go to swipe past the ad, it leaves a blood mark on the page, when you swipe again, the iAd releases more and more blood onto the page, followed by the associations anti-fur message.

I suspect people will challenge if ads like this, on this particular topic, ever gain enough traction to make an impact… But for now, just enjoy a smart creative concept… So what do you think?

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