I know these topics usually cause all sorts of debate, but hold that for just a moment, and enjoy this smart little “mock” iAd for VGT (an association combating animal factories in Austria) in an iPad magazine called Datums. The iAd features a girl modeling a large fur coat, but as you go to swipe past the ad, it leaves a blood mark on the page, when you swipe again, the iAd releases more and more blood onto the page, followed by the associations anti-fur message.
I suspect people will challenge if ads like this, on this particular topic, ever gain enough traction to make an impact… But for now, just enjoy a smart creative concept… So what do you think?
Great use of the Ipad and if you like that one, I think you will like this one from Amnesty. http://bit.ly/i86ZZP
Very visceral way of saying “you’ll get blood on your hands” if you wear fur.
I like it, but imagine users might feel a bit annoyed at the advertiser for not allowing them to skip their ad, which of course wouldn’t help their image.
Good idea, but will definitely cause annoyance!
@Jon Weston – An organization such as a VGT does’t mind a few miffed people as long as what it has to say has effectively reached readers of the magazine.
Smart. And I love it as a concept. But I doubt that there will be any magazine (where the message will make any difference) who will publish this kind of very invasive advertising. Especially since it is so confronting.