Antarctica Beer: Turning Beer into Train Tickets

Wed, May 15, 2013
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This is a great stunt from Antarctica Beer during the 2013 Carnival in Rio, where they’ve turned typical train turnstiles into beer-can reading machines, which essentially turns any Antarctica Beer into a free train ticket to get you home after a long day/night partying! Great piece work from ALMAPBBDO in Brazil, again, and of course, like a lot of stunts, just in time for Cannes 2013!

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