(7 votes, average: 4.86 out of 5)Razorfish interaction designer John Pettengill prepared a new presentation about, ”How our idea of The Mobile Web is flawed?” and ”What should we do for its future?” Easy to read and filled with great insights, thanks John. Its an amazing presentation and well work the 120 slides! Enjoy.
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April 20th, 2009 at 9:22 am
I just lerve this!! Precisely what I need more of – if you can!
Thanks…
PaulA
April 20th, 2009 at 10:38 am
Awesome Presso, if only companies would jump onboard with ideas like this. Maybe one day…
April 21st, 2009 at 1:54 am
I would like to see you expand on the premise that “location” translates into “context”. In CPG, we often assume that the Brand relationship exists with the consumer and the “context” resides in the store. You are presenting a strong case that the mobile phone provides another “context” and a different way to think about activation.
Great presentation, thanks.
April 21st, 2009 at 5:29 am
Fanastic presentation – would love to learn more and do more with mobile content.
April 22nd, 2009 at 1:50 am
The concepts in theory are great. Making it happen is not likely to happen anytime soon.
From a marketers and advertisers standpoint, they are asking themselves how much effort is required to execute this and how much is this going to cost. Then they are asking, what their ROI is on this…
April 22nd, 2009 at 5:39 am
Does not seem to revolutionary to me – meaning the ideas presented here. If you want to see all of this and much more, grab a copy of “Technologies for the Wireless Future” Volume 2 published by the Wireless World Research Forum (WWRF). This research summary shares the vision and requirements of the wireless world, user requirements and expectations, service infrastructures and self-organization in wireless concepts and more.
“Projection for 2017:
– incredible access to large amounts of content and services
– single point and/or interface for many services/requests
– individuals known and recognized by different service operators or third parties
– access to and can mange personal stuff (heating, care, video recording, etc.)
– control of services, info and data depending on individual constraints and needs
– pay for parking, pay for groceries, get into personal and public parking – all with a mobile device
– personal terminal that can be plugged into any network anywhere, and your services are optimized based on location, terminal and network capabilities
– services interfaces are customizable and adjustable to your needs
Imagine a world where users are in control through intuitive interactions with applications, services and devices – not just one wirelesss device like a mobile phone. Services and applications are personalized, ambient-aware, and adaptive (I-centric) – ubiquitous from point of view of user; emotive; semantic.”
April 23rd, 2009 at 10:07 am
I just came back from a trip to Japan, so I would like to share with you some of the things that are taking place in that country.
The first thing you?d realize when you get there, is that the world is already moving toward bringing the Physical World and the Digital World together with mobile devices. Instead of building and designing a cell phone like a mini-computer, companies ARE coming up with new ideas utilizing its characteristics ? mobility and relatively low cost to manufacture. The idea of what a cell phone can do has dramatically changed.
Cell phones? popularity is surpassing that of computers in Japan. Telephone companies are struggling to sell services for landlines. In cities, payphones are disappearing. To take advantage of this popularity, wireless providers added new functions and features to their cell phones. I?m sure everyone knows some of them already. You can use your cell phone to buy soda at vending machines or groceries at stores just like using credit cards. You can scan your cell phone instead of your monthly pass at subway stations. These are already integrated in their daily life.
But now QR code reader has become a standard feature for cell phones. Users can scan the QR codes with their cell phones like using a barcode scanner. You can get information right into your cell phone, or you can bring up the web page right there to get more details. For example, you can get the nutrition facts on a package of food by putting your cell phone against that little square code. (I heard that only Smart Phones like iPhone could add the function here in this country.)
The QR-Codes are changing marketing strategies too. One day, I was on the toilet looking at the calendar that my mom had hang on the wall. It?s a promotional gift from a milk company. There in the April page, featured was a dish you can make with milk and a spring vegetable. Then I saw a QR code at the corner of the page. Too bad I didn?t take my cell phone with me to the toilet, but that?s not the point here! If you want the recipe, you can scan the code with your cell phone. You don?t need to write it down or copy it. How convenient! Right? What made me interested in getting the recipe was this ?Not-Widely-Known Facts??? above milk. Did you know that milk actually helps you get slim?
Note: This QR codes have become quite popular in Japan. ANA is the first airline to get rid of a magnetic stripe from boarding passes and has started using tickets with QR codes. As you know, paper tickets are a better choice in terms of recycling.
People are applying new technologies and creativity to further forward the capability of cell phones. I heard someone discussing the possibility of wireless company collaborating with a healthcare products company like Omron. What if you can use your cell phone to check your body temperature or heart rate or even blood pressure? If you combine that function with a videophone, you can have a quick checkup with your doctor remotely, for example. And these ideas are not far fetched at all. They are being seriously considered and probably already being developed.
I do agree with the point this presentation is making. The mobile websites are a watered down website right now. However, we have to keep our eyes and ears open to what?s going on in the rest of the world too. We need to be aware of the potential of mobile phones, and do not limit ourselves with what we already know or have.
Before I go, I must admit that it?s probably easier for a new technology to take off in Japan than in America. After all Japan is a small homogeneous country (and a land full of geeks!) And they also produce several thousand silly, outrageous and sometimes stupid creations or inventions before coming up with 1 incredible one. BUT, they never seem to quit!
April 23rd, 2009 at 5:45 pm
John, great presentation. Very clear, engaging and beautifully designed.
April 24th, 2009 at 8:36 am
Great presentation! Keep them coming…..
April 29th, 2009 at 11:42 am
Did not hold my interest past the 28th slide.
May 13th, 2009 at 12:39 am
Great presentation. Very inspiring.