(4 votes, average: 4.00 out of 5)
Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card.
American Express are showcasing “Sync. Tweet. Save.” at SXSW 2012 where all eligible customers in Austin will receive $10 when they sync their card, tweet the special offer #AmexAustin10 and use their synced card to spend in Austin during SXSW.
This is another great initiative form American Express in the social media space, the’ve pioneered a number of social reward platforms and this development offers a new way to demonstrate a tweet’s ROI. Would love to hear what do you guys think?
[...] [Source: DigitalBuzzBlog] [...]
[...] american express and twitter [...]
[...] American Express Sync: What is it and how does it work? Share this:ShareStumbleUponRedditDiggEmailPrint This entry was posted in This Week in Engagement Banking and tagged Amex, Apple, Chris Skinner, Google, iWallet, Sync. Bookmark the permalink. ← PayPal Launches ‘Here’ and What Walmart May Bring to Banking [TWIEB #11] [...]
[...] recientemente lanzó la campaña “Sync, Tweet, Save”, que llama a los clientes a sincronizar sus tarjetas con sus cuentas de Twitter. En virtud de [...]
[...] Express launched a Sync. Tweet. Save campaign allowing AmEx cardholders to generate savings after linking their AmEx card to their Twitter [...]