American Express: Augmented Reality Gift Tags

Tue, Dec 20, 2011
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It seems Augmented Reality projects are running hot this Christmas, and here is another example, this time for American Express, who’ve launched “Talking Tags”, a DM campaign where every American Express card holder was sent a “Talking Tag” that drove them to an Augmented Reality experience online. (created by the guys at Ogilvy Sydney)

There the site provided card holders with all sorts of smart, witty, customisable Talking Tags that could be printed out and attached to presents for friends and family.

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