Allen Solly: Twitter Powered Billboard Sampling

Sun, Dec 9, 2012
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, average: 4.89 out of 5)
1 Comment

Here is a pretty cool twitter powered billboard from India, created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to randomly punch the shirts from the billboard, revealing the new collection whilst rewarding the tweeter who knocked it off the wall with a sample…

I could see some fun sampling installations like this, minus the announcer! Nice work Ogilvy India.

Be Sociable, Share!
, , , , , , , , , , ,

Posted by: