Alienware Area 52: 3D Projection Mapping Event

Sat, Jul 16, 2011
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I love projection mapping events. But, one of the things annoying me lately has been the constant “same same” of various installations from around the world, it’s like people cracked that perfect “wow” formula and stopped innovating. Sure, we’ve seen our fair share of really cool brand experiences lately, and there are always a few innovative ones too (I try to only post those!) like the Tron Skateboarding one, the 360 degree room, the Sneaker projection, the Toyota Auris event, the Red Bull Snow projections and even the Xbox Kinect event.

So I was very excited to see this new 3D Projection Mapping Event from Alienware in Melbourne, Australia, which took a totally different spin on projection mapping, fusing together a very cool mix of real people, pyrotechnics, background and side projections in a physical space, with the entire experience focused around an object in the foreground. Very cool event. Thanks Nick!

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