(6 votes, average: 4.83 out of 5)
Here is a nice social integration campaign from Air China. In order to increase consumer awareness about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins.
The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for Air China. At each restaurant guests were encouraged to check-in with Air China on Facebook as they sat down to eat. The check-ins were aggregated on the Air China Facebook page, complete with a leader board so and users could view the most popular restaurants. Each week the most those with the highest number of check-ins were awarded two complimentary tickets to Asia. This campaign is a good example of how best to use social media in simple way to get fans on board. (Forgive the pun). It achieved excellent results, reaching over a million people. Created by Swedish advertising agency Rodolfo.
Funny, I thought China restricted Facebook (and other social media access) yet their flagship airline carrier is actively engaged in connecting people to it via Facebook.
Hypocrisy much?
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[...] Como KLM, Aerolíneas Escandinavas y algunas otras que decidieron entrar y jugar fuerte en el mundo de las activaciones en redes sociales, Air China mostró una nueva faceta social, esta vez en Facebook. Más info en este post. [...]
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[...] http://www.digitalbuzzblog.com/air-china-facebook-check-ins/ [...]
[...] Stockholm, Air China and its agency Rodolfo set up a partnership with various local Asian restaurants. Diners at these restaurants were encouraged to check in, using the restaurant’s location, on Air [...]
[...] about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins. The airline partnered with various Asian [...]