(4 votes, average: 4.75 out of 5)
Here is a nice social integration campaign from Air China. In order to increase consumer awareness about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins.
The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for Air China. At each restaurant guests were encouraged to check-in with Air China on Facebook as they sat down to eat. The check-ins were aggregated on the Air China Facebook page, complete with a leader board so and users could view the most popular restaurants. Each week the most those with the highest number of check-ins were awarded two complimentary tickets to Asia. This campaign is a good example of how best to use social media in simple way to get fans on board. (Forgive the pun). It achieved excellent results, reaching over a million people. Created by Swedish advertising agency Rodolfo.
Related Digital Buzz Posts:
January 25th, 2012 at 12:40 pm
Funny, I thought China restricted Facebook (and other social media access) yet their flagship airline carrier is actively engaged in connecting people to it via Facebook.
Hypocrisy much?