Red Bull has just launched a new Advergame called the “Red Bull Soapbox Racer” where you can create your race car from scratch, build tracks, invite friends and race them for glory or take on “the bull” in a range of pre-built cars, tracks and challenges.
At first I thought eh, it’s not that good, until I lost a race. Then it became pretty addictive. I couldn’t however, be bothered to create a login. I just felt the need for instant speed. So to take full advantage of what’s on offer you really need to get an account, login, create your full profile and start inviting friends, creating cars and tracks to race them on… Very cool, built in what looks like Papervision3D. Click here to check out the site.