Adobe: Click Baby Click Campaign!

Mon, Nov 4, 2013
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This is quite a funny play from Adobe, for their ‘Marketing Cloud’ product with a video that tells the story that’s not so uncommon; tonnes of traffic, unanalysed, typically from sources that don’t really drive value for the site/campaign it’s trying to target, leading to assumptions of performance…

And while slightly dramatised, it acts a reminder to businesses that Data is increasingly more important, but knowing what it means is critical before acting. Sound Familiar?

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