Most new fashion shows are getting better at expanding into interactive online experiences, and the 2013 Y-S show catwalk from Adidas was no different, set to a projection mapped background and staring multiple live-stream cameras, the interactive live stream catwalk show from Adidas let people switch between various live action shots both on the run way and behind the scenes, whist allowing users to take snaps of the show and instantly pin them on Pinterest.

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[...] so far this year have revolved around augmented reality and interactivity, with offline events. New York Fashion Week in February 2013 had brands meshing the online and offline worlds to really immerse the consumer with a 360-degree [...]
[...] so far this year have revolved around augmented reality and interactivity, with offline events. New York Fashion Week in February 2013 had brands meshing the online and offline worlds to really immerse the consumer with a 360-degree [...]
[...] so far this year have revolved around augmented reality and interactivity, with offline events. New York Fashion Week in February 2013 had brands meshing the online and offline worlds to really immerse the consumer with a 360-degree [...]
[...] so far this year have revolved around augmented reality and interactivity, with offline events. New York Fashion Week in February 2013 had brands meshing the online and offline worlds to really immerse the consumer with a 360-degree [...]