Adidas: Live Online Interactive Competition

Sat, Jul 25, 2009
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Adidas 12th man of the FC Bayern Munich
Scholz & Volkmer are launching a new campaign for Adidas where they are staging a live “interactive” online competition from this Sunday (26th July) for 5 days where fans will be able to control everything a German actor (who wants to become the 12th man of FC Bayern) is required to do online. Users will be able to set tasks for him to complete, control what he can or can’t do or even provide information to help complete objectives! The entire event can be experienced live here.

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