These sorts of fashion videos are generally all the same. But this time, Adidas Originals have made it slightly interactive, not over the top, but just enough to give it a bit of an edge over your standard fashion showcase video. The ability to click and slide the video to the next section was pretty cool and the simple product feature on each scene creates some great interaction with the product, but I was pretty disappointed by the lack of information showed once clicked!
I get the product highlighted, the name and nothing else. I can’t even click through to an Adidas Originals landing page for that product, see a price or anything… So where’s the lead gen?!
I’d love to know what everyone thinks? Check out the full experience here.