The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m expecting big things!

Adidas will be releasing a new interactive game every month at Adidas Originals that can be access by the various shoes with AR codes embedded. I’m really looking forward to getting my hands on a pair! Would love to hear your comments on what you are expecting to see? (thanks Frank!)

Help us share the digital goodness!

• 

Related Digital Buzz Posts:

1. Adidas Augmented Reality Shoes Campaign
2. Adidas Augmented Reality Shoes Go Live!
3. Adidas Originals: Womens LookBook 2010
4. Adidas Match Tracker Visualisation App
5. Adidas Y-3 Satellite Campaign