Adidas has launched a new campaign called ”Inside the Black Jersey”, with a series of mini video documentaries on the selection of rugby in New Zealand. Following the motto ‘‘The All Blacks: Like You’ve Never Seen Before” the campaign will show a selection of raw video in a way that nobody has ever seen.

The videos will have be approximately 10 minutes each and will be featured on Adidas.tv, the new global communication tool of Adidas. The first video is a teaser for the introduction of the campaign.

Check out the videos here.

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