Adidas f50: The Messi Projection Mapping Stunt

Sun, Aug 10, 2014
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With Messi back in Barcelona post the World Cup, Adidas have teamed up with him for the new Adizero f50 Boots, and this pretty cool projection mapping installation that ran the streets of Barcelona to get people excited… On cars, footpaths and buildings…

We havn’t seen a projection mapping piece for a while, and this one uses 20k, 10k, 7k, and 3k projectors fixed to cars/bikes and even a body harness to create the vision of Messi scortching through the city like a fireball as we glimpse the city’s famous architecture in the background… Pretty cool. Get there boots here if you want them. Created by Iris Worldwide.

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