Comments on: Adidas Augmented Reality Shoes Campaign http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/ Digital Campaigns, Online Marketing, Social & More. Sun, 12 Feb 2012 23:58:34 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: White Insight » Adidas Augmented Reality Shoes Campaignhttp://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/comment-page-1/#comment-48902 White Insight » Adidas Augmented Reality Shoes Campaign Thu, 06 Oct 2011 04:52:10 +0000 http://www.digitalbuzzblog.com/?p=2903#comment-48902 [...] Adidas Augmented Reality Shoes Campaign | Digital Buzz Blog. [...] [...] Adidas Augmented Reality Shoes Campaign | Digital Buzz Blog. [...]

]]> By: KIA: Augmented Reality TV Ads | Digital Buzz Bloghttp://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/comment-page-1/#comment-33111 KIA: Augmented Reality TV Ads | Digital Buzz Blog Wed, 02 Feb 2011 16:29:06 +0000 http://www.digitalbuzzblog.com/?p=2903#comment-33111 [...] the event. Created by ExploreEngage. Share This Digital Buzz Post:Related Digital Buzz Posts:Adidas Augmented Reality Shoes CampaignAugmented Reality City 3D (Glasses Required!)Tissot: Augmented Reality Product [...] [...] the event. Created by ExploreEngage. Share This Digital Buzz Post:Related Digital Buzz Posts:Adidas Augmented Reality Shoes CampaignAugmented Reality City 3D (Glasses Required!)Tissot: Augmented Reality Product [...]

]]> By: Shoes & Codes | Mitteschön - The Berlin Mitte Bloghttp://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/comment-page-1/#comment-5073 Shoes & Codes | Mitteschön - The Berlin Mitte Blog Sun, 21 Mar 2010 22:26:20 +0000 http://www.digitalbuzzblog.com/?p=2903#comment-5073 [...] It seems like that game consoles got very exceptional new bodies. Adidas has come up with a collection of five different pairs of men’s shoes that are used for that purpose. Or let’s put it this way: The shoes are outgrowing their actual function and are becoming a game controller. You’re probably asking yourself how this is possible?! Well, there is a code on the inside that is unlocking the access to a virtual 3D world, especially created by xForm for adidas. And yes, you are correct. The keyword is Augmented Reality. Everything you got to do is to sit down in front of your computer and load the adidas homepage. Then take off your shoes and turn on your webcam. The camera is reading the code from the shoe and your account will instantly be accessible. I am only asking myself if the shoe is really such a good controller?! Still, the idea is brilliant and it will definitely get a lot of attention from the media. For moor information click here or here. [...] [...] It seems like that game consoles got very exceptional new bodies. Adidas has come up with a collection of five different pairs of men’s shoes that are used for that purpose. Or let’s put it this way: The shoes are outgrowing their actual function and are becoming a game controller. You’re probably asking yourself how this is possible?! Well, there is a code on the inside that is unlocking the access to a virtual 3D world, especially created by xForm for adidas. And yes, you are correct. The keyword is Augmented Reality. Everything you got to do is to sit down in front of your computer and load the adidas homepage. Then take off your shoes and turn on your webcam. The camera is reading the code from the shoe and your account will instantly be accessible. I am only asking myself if the shoe is really such a good controller?! Still, the idea is brilliant and it will definitely get a lot of attention from the media. For moor information click here or here. [...]

]]> By: Schuhe + Codes | Mitteschön - The Berlin Mitte Bloghttp://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/comment-page-1/#comment-5002 Schuhe + Codes | Mitteschön - The Berlin Mitte Blog Fri, 19 Mar 2010 17:37:15 +0000 http://www.digitalbuzzblog.com/?p=2903#comment-5002 [...] Die Idee ist trotzdem brillant und wird somit garantiert reichlich Medienecho finden. Mehr zum Thema findet ihr beispielsweise jetzt schon HIER und HIER. [...] [...] Die Idee ist trotzdem brillant und wird somit garantiert reichlich Medienecho finden. Mehr zum Thema findet ihr beispielsweise jetzt schon HIER und HIER. [...]

]]> By: adidas Originals – Augmented Reality Shoes Teaser (via @adenhepburn)http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/comment-page-1/#comment-3939 adidas Originals – Augmented Reality Shoes Teaser (via @adenhepburn) Fri, 29 Jan 2010 20:07:37 +0000 http://www.digitalbuzzblog.com/?p=2903#comment-3939 [...] launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR [...] [...] launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR [...]

]]> By: Emma Brooks | Digital Media Enthusiasthttp://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/comment-page-1/#comment-3914 Emma Brooks | Digital Media Enthusiast Thu, 28 Jan 2010 16:56:00 +0000 http://www.digitalbuzzblog.com/?p=2903#comment-3914 [...] to a Digital Buzz Blog post for the image up top. <object width=”560″ height=”340″><param [...] [...] to a Digital Buzz Blog post for the image up top. <object width=”560″ height=”340″><param [...]

]]> By: Adidas Originals Augmented Reality Video Teaser | Digital Buzz Bloghttp://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/comment-page-1/#comment-3911 Adidas Originals Augmented Reality Video Teaser | Digital Buzz Blog Thu, 28 Jan 2010 12:25:17 +0000 http://www.digitalbuzzblog.com/?p=2903#comment-3911 [...] is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m expecting big things!Adidas will be releasing a new interactive game every month at [...] [...] is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m expecting big things!Adidas will be releasing a new interactive game every month at [...]

]]> By: Tyrone Tellishttp://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/comment-page-1/#comment-3526 Tyrone Tellis Mon, 04 Jan 2010 13:04:38 +0000 http://www.digitalbuzzblog.com/?p=2903#comment-3526 Hi,The only flaw I can see is while people may love Adidas shoes would they be inclined to the hold a shoe for an extended period of time?Tyrone Hi,

The only flaw I can see is while people may love Adidas shoes would they be inclined to the hold a shoe for an extended period of time?

Tyrone

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