Adidas Augmented Reality Shoes Campaign

Mon, Jan 4, 2010
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The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands.

Where this is different to normal Augmented Reality campaigns, is that this 3D world will be completely interactive with at least 3 games added to the town with different shoes as the keys to access those exclusive areas. The shoe will also be the controller for the game while also allowing you to spin, zoom and change perspectives of the pop-up town in your hand.

I’m really looking forward to getting a sneak preview demo so stay tuned! Gimmick? Yes. Will people buy shoes to get exclusive access to games? Probably. Will blogs and forums fill up with people trying to get into the games and share codes? Definitely. Will it be viral? No doubt, if they support the launch with some great creative – which it looks like they will be. (via Wired)

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Posted by: Aden Hepburn

1 Comments For This Post

  1. Tyrone Tellis Says:

    Hi,

    The only flaw I can see is while people may love Adidas shoes would they be inclined to the hold a shoe for an extended period of time?

    Tyrone

3 Trackbacks For This Post

  1. Adidas Originals Augmented Reality Video Teaser | Digital Buzz Blog Says:

    [...] is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m expecting big things!Adidas will be releasing a new interactive game every month at [...]

  2. Emma Brooks | Digital Media Enthusiast Says:

    [...] to a Digital Buzz Blog post for the image up top. <object width=”560″ height=”340″><param [...]

  3. adidas Originals – Augmented Reality Shoes Teaser (via @adenhepburn) Says:

    [...] launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR [...]

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