Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP – Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 6 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation, portal development and affiliate marketing.

He is admittedly addicted to Search (SEO & SEM), twitter, creative, advertising, technology, entrepreneurism and online marketing. Aden is kept busy concepting, founding, building or consulting to numerous successful online businesses in his spare time and loves a round of golf (if your in Sydney, let’s tee up!), snowboarding, surfing, trading and organising venture capital for online business or angel investing where appropriate.

Follow him on twitter: twitter.com/adenhepburn at his blog: adenhepburn.com/blog, or add him as a contact on linkedin: linkedin.com/in/adenhepburn. Alternatively, you can subscribe to the digital buzz blog at the top right of this page or , just enter your email address to receive daily or weekly updates of everything that’s buzzing online.