The Absolut has just launched an application for iPhone, called ”Drinkspiration”. The application has an interactive 3G technology with integrated GPS, Twitter and Facebook, guiding the user to make a custom drink and name it the way you want, with a recommendation based on real-time data and trends.
The technology with GPS and social networks can still find inspiration in fans of Absolut from other places in the world and may even share with other users. The purpose of this application is to be an extension of www.absolutdrinks.com where the experiment continues. You can download the application free here or check out the overview video.