Check out this Future Lions 2012 entry by Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations.
The campaign is a fusion of the Google Street View platform combined with an app that allows you to create your own digital street art anywhere in the world, all seen through the augmented reality viewer. Sure, there are a bunch of concepts out there like this, but the integration with the brand and bottle is great, and I’m really glad the next generation of creatives are already digital…
hi,
I didnt find the application on the Apple store, can you write the link of app.?
amazing idea
@Ocakalis – it’s proposed, not produced – yet
Awesome idea !!
[...] DigitalBuzz Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create [...]
Ever seen this?
http://www.wildstylecity.com/wsc/
[...] Absolut Inspire: Augmented Reality Street Art [...]
Why not use Stiktu for this project? see facebook.com/stiktu for more details about the application and post from users
Looks like Stiktu…
[...] Fonte: Digital Buzz [...]
Nice idea and really like it. Creative stuff
But from a brand perspective: “How do you tackle offending drawings, signs, wording?
ABSOLUT FAKE!!!!!!
ABSOLUT FAKE!!!
And this?
http://itunes.apple.com/gb/app/street-tag/id451000359?mt=8
Love the concept. Seems somewhat similar to the existing iOS app Wall It that allows for similar expression:
http://allthingsd.com/20120503/virtual-graffiti-app-wallit-now-lets-users-create-their-own-walls/
YAWN ……. I guess kids might be interested. Oh … then it will not work because it is an alcoholic initiative. Maybe it will interest the 18 – 21 age group.
[...] Sure, AR has been included to street art projects for a few years now. However, it was more used then by urban art collectives and individual users than by brands in the context of an integrated marketing campaign. AR technology increases the number of platforms with which businesses can interact with their target audience. A recent great example is Absolut Vodka and its intent to create a movement called Absolut Inspire, an AR street app that allows users to create their own digital street art anywhere in the world, thanks to a fusion with the Google Street View platform. [...]