Absolut Inspire: Augmented Reality Street Art

Sat, May 5, 2012
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Check out this Future Lions 2012 entry by Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations.

The campaign is a fusion of the Google Street View platform combined with an app that allows you to create your own digital street art anywhere in the world, all seen through the augmented reality viewer. Sure, there are a bunch of concepts out there like this, but the integration with the brand and bottle is great, and I’m really glad the next generation of creatives are already digital…

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