Search Results | "'creative brief'"

Why You Should Say No To Creative Pitches

Sunday, November 8, 2015

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The advertising industry has for almost ever has demanded creative pitches and spec work to test out agencies to see if they like their ideas, on a sample brief, often with only a 2-3 weeks to deliver an entire multi-million dollar campaign idea, for free. Well, Zulu Alpha Kilo say NO, and have created a [...]

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Google Project Re:Brief. Advertising Re:Imagined

Sunday, March 18, 2012

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Sometimes you see something a little different, it takes a while to compute because it is different, and when different is good, it’s actually amazing. For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world. Introducing Project Re:Brief by Google. A series of [...]

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Cannes: YouTube Interactive Music Machine

Thursday, May 19, 2011

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The Cannes Lions creative challenge “YouTube Good Work” entries have been submitted and it’s great to see some really innovative ideas being developed to help such good causes. This one caught our eye as it incorporates a very simple concept with a new twist to create something fun. This interactive YouTube video was developed in [...]

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Johnnie Walker: 3D Projection Mapping Event

Tuesday, December 28, 2010

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Here is Johnnie Walker’s first 3D projection mapping event, celebrating the launch of the new “Green Label” last week, projecting onto one of the most historic buildings in Huashan, Taipei, with the creative team (JL Design) working closely with Johnnie Walker to fuse history and flavours with new technology for the event. The projection mapping event [...]

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Sketchbook Pro For iPad Demo

Monday, April 26, 2010

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I know a lot of people who weren’t going to buy an iPad unless there was something like this Sketchbook Pro app! Many of you would have seen this demo already as it’s racked up a tonne of YouTube views, but if you haven’t, here it is! The app has 3 finger tap controls to increase usability, over [...]

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IKEA: Facebook Showroom Campaign Strategy

Sunday, November 22, 2009

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Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days…  to Facebook! Some of the best campaign strategies are simple, and none simpler [...]

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Young Lions: 48 Hour Ad Contest

Wednesday, May 6, 2009

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It’s almost that time of year, and YouTube is running the Cannes Young Lions 48 Hour Ad Contest online this time around and it already has about 3,000 subscribers and 100K views. So if your a young creative, get ready, you’ll have 48 hours from the minute the brief drops here to create an ad from [...]

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