This is a demo of the new Wrigley’s 5 Gum Augmented Reality Music Mixer campaign which is taking AR technology to a new level by tracking multi-points at a single time allowing you to mix tracks like a virtual DJ. The best I’ve seen was the Eminem Augmented Reality competition a little while back where users could literally draw, colour, save, vote and share a virtual AR Eminem Logo. But this is pretty good too! Check out the campaign website here.
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August 7th, 2009 at 1:50 am
I love the idea but that video takes the cool out of the application. All the applications I have seen so far are to consumers but I think augmented reality could be used effectivly in BtB advertisment. Let me know if you find any examples.
May 11th, 2011 at 8:42 pm
This has been used successfully by a very large B2B security software company, who used this to drive customers to an event and they won prizes on the day, and a successful follow on eDM campaign where they printed out the email then went to the AR website, to see a short ad followed by a prize / voucher.