Archive | September, 2017

Nike: Introducing The NBA Connected Jersey

17. September 2017

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Here it is. And about time. The Nike x NBA Connected Jersey that connects wearers to highlight reels, the latest scores, player and team stats, exclusive content, training content and more. All by tapping their phone against the label. Boom! It’s all triggered from the NikeConnect logo on Jerseys and shoes, you’ll just need the [...]

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Old Spice Launches 2h Invisible YouTube Film

2. September 2017

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This is perhaps Old Spice’s weirdest experiment yet. And it’s called “Invisible World”, a full feature length 2 hour online film where you can’t see a thing, all designed to promote their new Invisible Spray deodorant. Reminder: You see absolutely nothing in this film, a few words here and there, a glitch of colour randomly… [...]

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