Archive | January, 2017

Watch Google’s Oscar Nominated VR Film ‘Pearl’

26. January 2017

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It’s crazy to think that Google could create a film nominated for an academy award… but this is 2017. It’s a brilliant VR film called “Pearl” featuring a young girl, her father and the family car over a number of years, following the pair as the girl grows from a youngster into a young lady [...]

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Apotek: The Coughing Billboard

21. January 2017

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There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers. It’s a pretty fun way to get people to quit smoking for the new year in [...]

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HTC VIVE: Future VR Tracking Ecosystem

14. January 2017

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Fresh from CES 2017, this is the full round up of some seriously cool ecosystem hardware, experiences and platform upgrades for the HTC VIVE VR. It’s new “Tracker” combined with a hose of partner companies is now on show for everyone to see exactly what you can create with the VIVE. You’ll notice a big [...]

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Meet The HyperSuit: A Flying VR Installation

11. January 2017

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This is the Hypersuit. A VR installation that puts you into a “flying” position with arm extensions designed to drive the experience, providing motion control as if you were flying in a wing suit, or perhaps as an astronaut? It’s just one of the (I’m assuming) million VR plays at CES this year, and forms [...]

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Introducing Tinder VR: A Perfect CES 2017 Troll

9. January 2017

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CES is the world’s premier tech-product and innovation show, and bigger than ever this year, will of course be AR/VR goggles, glasses, headsets… you name it, it will be there in some form! So, of course Tinder, who’s stepping up to the plate of late with provocative PR worthy stunts. And it’s not just a [...]

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L’Oreal’s New Smart Hairbrush: Hair Coach

8. January 2017

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You’ll remember that L’Oreal has been pushing its incubator the last few years, with the first product being the “MyUV” Patch. Great technology, just not the right customer experience for anyone to really want to adopt it, and perhaps ahead of its time in terms of demand for this kind of product. Now they are [...]

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Watch Honda’s Candy Cane Lane VR Experience

3. January 2017

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This holiday season, Honda created a VR experience for the sick children that couldn’t leave hospital to see the lights around their town in Orange County… So meet “Candy Cane Lane” a VR experience where kids wear Oculus headsets while a virtual Honda-branded sleigh pulls them along a snow-covered neighborhood filled with holiday lights. Watch [...]

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Watch Nike’s Ads That Hate Smartphone Addicts

1. January 2017

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Well, it’s New Years Eve and you’re probably connected far too much with your smartphone right now. So, as 2017 approaches tonight, Nike has a message for you. Ok, they have a bunch of messages for you in the films below. And they all take aim at smartphone addicts. So, are we running today?

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