Archive | March, 2016

Fisher-Price Imagines The Future of Parenting

29. March 2016

20 Comments

I have a love-hate relationship with these “Future Of…” videos! On one hand, they give a glimpse into the strategic thinking of some of the world’s biggest companies, showing where they see the world going, and how they’d like to help take it there. Yet at the same time, they are horribly dramatised with often [...]

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Microsoft Hololens: Virtual 3D Teleportation

28. March 2016

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So this one is for all the Geeks. Introducing Virtual Teleportation from Microsoft’s Hololens. They call it Holoportation and it’s a new type of 3D capture technology that allows high-quality 3D models of people to be reconstructed, compressed and transmitted anywhere in the world in real time. So when combined with mixed reality displays like [...]

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Domino’s DRU: Autonomous Pizza Delivery.

26. March 2016

27 Comments

So last week the world was introduced to Domino’s DRU. An autonomous pizza delivery vehicle that was seemingly lauded with fanfare form a global PR blitz, grabbing the headlines around the ever hot “delivery” technology playing field. A win for Domino’s. So is this just a PR stunt? Or something much more real? It’s an [...]

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Introducing The Microsoft Cybercrime Center

18. March 2016

24 Comments

Welcome to the future, where big brands use their own technology and capability to fight crime in a digital world. Introducing the Microsoft Cybercrime Center, powered by Microsoft Cloud, it tracks and visualises cybercrime so that Microsoft experts can help locate the individuals responsible for crimes committed, and what I assume, has them working closely [...]

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UNITY: Real-Time Rendered Film “Adam” Pt 1

17. March 2016

25 Comments

Wow. So Unity’s demo team has been working on a 3D film that’s created entirely in the next version of the company’s 3D Gaming Engine, and rendered out to the quality you see above in real-time with about $3000 of hardware. Which is almost unbelievable. The Film is called ADAM. And it’s a multi-part series [...]

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Maxis SOS: The Emergency Lifeline Campaign

14. March 2016

34 Comments

In ASIA, monsoon rains are highly destructive and can cripple towns and cities in just hours. So Maxus, a communications company in Malaysia, has launched a one-of-a-kind portable communications device that allows people to call for help when power supplies or cellular activity has been affected during heavy monsoon rains and flooding. The “SOS” device [...]

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Ubisoft “Collapse” End Of Society Simulator

12. March 2016

25 Comments

Ubisoft’s new game “Tom Clancy’s The Division”, has just launched and it’s a game where players have to fight against a lethal virus that is threatening to end the world. So how do you promote it? Build a simulator that shows how the world will end… of course! It’s called “Collapse Simulator” and when you [...]

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Introducing Tesla’s New Summon Feature

11. March 2016

31 Comments

Tesla Fan? You don’t need to be to love this feature, it’s called “Summon” and just like you’d wish your car could, the Autopilot feature automatically starts, navigates and brings the car right to your current location, powered by their latest iOS app. I’m sure it’s only meant for short distances, out of the garage, [...]

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GEICO: The Fast Forward YouTube Pre-Roll Ads

4. March 2016

29 Comments

The pre-roll ad wars are hotting up, and fan favourite Geico have just created a series of new pre-rolls called “Fast Forward.” It continues to play off their previous “Unskippable” campaign, with the insight that people don’t want to watch pre-roll ads on YouTube (of course!), but this time makes a much cheekier play to [...]

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Ken Block’s Gymkhana 8: Ultimate Playground

2. March 2016

38 Comments

He’s back and it’s good. This time it’s set in the ultimate exotic playground of Dubai. The long awaited Gymkhana 8 brings us Ken Block skidding and jumping around the streets of Dubai in his famous Ford Fiesta. There’s plenty of usual tricks with extras like a Raptor on two wheels, a look at Dubai’s [...]

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McDonald’s Happy Goggles: VR Happy Meal Box

1. March 2016

29 Comments

Introducing Happy Goggles. McDonald’s Sweden has launched a promotion that lets kids turn Happy Meal boxes into virtual-reality viewers. The launch of Happy Goggles coincides with the Swedish “Sportlov” recreational holiday when many families go skiing. With this in mind McDonald’s have created “Slope Stars”, a skiing based VR game which can also be played [...]

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