Archive | August, 2015

Target: Share The Force

30. August 2015

17 Comments

Target have just launched a new Star Wars fan site, an open world type platform, posed as a vast galaxy where you can upload your favourite Star Wars photo, and have it translated into a cluster of stars, leaving you with unique coordinates to re-locate your favourite memories any time on any device. With all [...]

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The Void: Real-World VR Gaming Spaces

27. August 2015

22 Comments

It’s been a big week for Virtual Reality Gaming, with Zero Latency launching in Australia and The VOID getting closer to reality in the US, as people rush to launch cutting edge virtual reality gaming facilities around the world, for players who are expecting next-gen VR games. The VOID is a different type of VR [...]

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Madden NFL 2016: The Epic Launch Movie

25. August 2015

14 Comments

I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The [...]

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SAB Miller: Abraxas Interactive Print Ads

24. August 2015

19 Comments

Here’s a nice print-ad play powered by the LED light on your Smart Phone, with SAB Miller’s Abraxas Ad that challenges you to turn on your light, running it behind the page, to unveil the story as your phone directs light through the page in any given area. Nice. Simple. No App needed! Cool. Created [...]

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Zero Latency: Free Roam Virtual Reality Gaming

23. August 2015

10 Comments

Finally, Virtual Reality is stepping up to the plate, with a World First “Zero Latency” Free Roam, Multi-Player gaming setup in Melbourne, Australia. Using the latest Oculus Rift, and powered by Alienware backpacks, players can roam around inside a huge warehouse type structure with friends, in an immersive VR environment where they literally become the [...]

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Chatroulette: Live First Person Zombie Game

21. August 2015

6 Comments

This might be the best thing I’ve seen this year. It’s the world’s first Real Life First Person Shooter Game, played out live on Chatroulette, and damn I wish I could have played it. Realm Pictures pulled together an amazing story line, filled it with Zombies, weapons and challenges, then put their first person shooter [...]

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B-Reel: Virtual Reality Adventures Game

20. August 2015

5 Comments

Check out B-Reel’s latest experiment, this time an adventure with Virtual Reality on Cardboard. The game is called “Stupid Big Hands” and is a prototype for Cardboard that provides pick-up-and-play type VR gaming. You’ll take on the character of George, a 50m (160ft) tall guy, with over-sized uncontrollable hands that makes walking through cities a [...]

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SeeLight: Helping Blind People Navigate Cities

18. August 2015

8 Comments

SeeLight is a new, open source platform aiming to map the world’s traffic lights to help blind people be able to use any street, anywhere in the world, with the ability to easily stop and cross roads with confidence regardless of if the traffic lights have sound/tactile aids for the blind. Check it out here.

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Holiday Autos: Smells of Summer Machine

17. August 2015

19 Comments

How many creatives have come up with this idea? Bottling smells and being able to use them for something exciting… Well, Holiday Auto’s did, and put the range of #smellsofsummer into a tweet-powered vending machine for passers by to tweet for a free smell, while hoping to inspire them to book their next holiday! Pretty [...]

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Kickstarter: The SpaceVR Project

16. August 2015

26 Comments

As Virtual Reality continues to rise in both popularity and proliferation, new projects and startups are wanting to capture the world from new perspectives. But this one, from SpaceVR is a little different, they want to capture the world’s first Virtual Reality content from space, and give that to the world, so that almost anyone [...]

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Land Rover: An Instagram Adventure Story

12. August 2015

25 Comments

Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are [...]

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Lexus Hoverboard Skate Park Demo Video

5. August 2015

29 Comments

Lexus has finally released the much awaited “Hoverboard” video, part of their “Amazing In Motion” content series that’s been building up to this crescendo. And damn, it looks good. I think the hype videos were more dramatic, but the way this video plays out really makes the Hoverboard so tangible and real, like you could [...]

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Netflix Sense8 Brainwave Symphony Experiment

3. August 2015

37 Comments

Netflix has created an experiment the connects 8 random people together to create a synced piece of music available on Spotify. The fans had to binge-watch the show before participating in the Brainwave Symphony Experiment. Linked with sensors, their recorded brainwaves were used to compose a piece of original music: a tangible artistic manifestation of [...]

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Facebook Launches World’s First Internet Drone

2. August 2015

30 Comments

Facebook & Internet.org have launched their first full-scale internet drone called “Aquila” which is a solar powered, unmanned plane (drone) that beams down internet connectivity from the sky to remote parts of the world who otherwise can’t get the internet, either due to cost or lack of infrastructure. The Internet.org Drone has the wingspan of [...]

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