Archive | May, 2015

Google Photos: Your New Photo App

31. May 2015

35 Comments

Well, Google has just released the world’s smartest Photo App, one that is powered by some serious machine learning tech so that it can automatically catalogue, learn and organise your photos for you. With Facial, Location and Object recognition (eg. Google Photos automatically detects 250,000 popular landmarks worldwide) the Photos app does a great job [...]

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Pizza Hut: The Video Projector Pizza Box

25. May 2015

44 Comments

Now this is cool. A Video Projector Pizza Box! With a slightly new shape and size, the box transforms from holding your delicious pizza, by removing the middle rester (the thing that stops the pizza hitting the top of the box) which now holds a makeshift projector lense, that plugs into the front of the [...]

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Meet FOVE VR: The Oculus Rift Killer

24. May 2015

26 Comments

FOVE VS is claiming to be the world’s smartest VR Headset system, ultimately powered by advanced eye-tracking technology inside the headset so that you get seamless interactivity in any virtual world you might play. Which arguably makes it an Oculus Rift Killer, if they can get it to market fast enough. FOVE tracks a user’s [...]

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Blue Ball Foundation: Play With Yourself

18. May 2015

25 Comments

Ok, so this video is censored… but it’s also still not exactly safe for work. Insert Reader warning here, but if you can appropriately view this, it’s a very smart native advertising content play for The Blue Ball Foundation, who is trying to raise awareness for testicular cancer. Only with this piece of advertising. It’s [...]

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KFC: Little Money Big Fun Instagram Campaign

18. May 2015

47 Comments

Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version. It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

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Introducing Lily: The Throw And Shoot Drone

13. May 2015

30 Comments

Now this is cool. Drones are the next big thing. And this one, called ‘Lily’ is a Throw-And-Fly drone, meaning that you can pull it out of your bag, throw it in the air and it will immediately power up and start following you, shooting HD video as you snowboard, bike, run or even paddle [...]

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Shadow WiFi: Preventing Skin Cancer

13. May 2015

30 Comments

Skin Cancer is one of the world’s fastest growing diseases, and in Playa Agua Dulce, Peru, they’ve created an installation to help prevent it… Shadow WiFi, a large structure placed on beaches with a directional WiFi broadcast so that the free WiFi area moved in line with the shadow from the structure, and anyone left [...]

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Battersea Dogs Home: Follow You Billboards

10. May 2015

21 Comments

Here’s a pretty fun campaign for the Battersea Dogs Home, who are trying to get people to adopt Dog’s and Cats from their shelter. It starts with volunteers giving out leaflets which have been embedded with RFID Chips, and synced to every Adshell, Billboard and Big Screen in the Westfield Mall in London. Starting with [...]

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SlideShare: The SoDA Digital Report 2015

6. May 2015

25 Comments

The new SoDA Digital Report is out for 2015 (Volume 1) and brings another wealth of industry specific information to the table as it looks to how client engagements are evolving and the industry is shifting. Along with campaign and project spending, the rise of innovation labs and talent retention across the world. Grab a [...]

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Volkswagen: The Reduce Speed Dial

4. May 2015

18 Comments

This is a really different piece from Volkswagen, called “The Reduce Speed Dial” this campaign calls out a number of families in New Zealand, and empowers their children to create the visuals seen on the speed-dial in each Volkswagen, hand-crafting the design of each number along with special messages that can be seen while driving. [...]

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