Archive | April, 2015

Google Maps: Explore Loch Ness In Street View

27. April 2015

10 Comments

It’s here. The Loch Ness In Street View. And with it, the list of things you can actually do on Google Maps continues to expand with ever more functionality and innovation. This week, Google launched the mapping of Loch Ness, street-view style, that lets you search for the mythical monster both above and below water. [...]

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Apple Watch Reveals 3x New Ads

26. April 2015

13 Comments

With everyone wondering if they should be ordering Apple’s WATCH this week, I thought I’d post up their latest ads… 3x 60 second pieces showcasing the watch in action, no dialogue, just feature use in the wild as part of supposedly a typical daily life. Staged of course, but I like the basic use cases. [...]

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The Face of Litter: DNA Powered Deterrents

24. April 2015

21 Comments

Here’s a really interesting piece of work from Hong Kong, it’s called The Face Of Litter, and is almost a social experiment, taking rubbish samples from across the city, and extracting human DNA from them, before running that DNA data through systems to re-construct human faces, the actual ‘Faces of Litter’… A campaign that aims [...]

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Carlsberg: A Billboard That Pours Beers!

19. April 2015

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This is probably the best billboard ever created, made by Carlsberg, it’s big, green, and if you have a cup, you can pour yourself a beer straight from the billboard. In fact, you can probably pour as many as you like, but I suspect the line will get pretty long once word gets out… Very [...]

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Pedigree Found: Real Time Lost Dog App

17. April 2015

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Genius. Ok so what happens when you lose your dog? Panic sets in, you roam the streets, maybe even put up posters in desperation. Well, now Pedigree has created ‘Pedigree Found’ and app to help find lost dogs in real-time. Once you’ve got the app, and created your dogs profile, if your dog gets lost, [...]

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Old Spice Launches ‘Twitch’ Real-Life Game

14. April 2015

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Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong. Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought [...]

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IKEA Now Offers Virtual Weddings Online

13. April 2015

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Brilliant. IKEA has just about everything you can imagine, and now, they even offer virtual weddings! All through their new ‘Wedding Online’ service, where users can select from a range of beautiful locations, decorated to the max with IKEA products tapping new trends, before connecting with Facebook, and live-video streaming in their friends and family [...]

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Chevrolet Launches ‘CoDriver’ Oculus VR Drive

11. April 2015

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Chevrolet has unveiled its Colorado High Country pickup truck VR Experience called ‘The Delivery’ and is the first CoDriver experience to debut. Passengers will be virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive will see them navigate rugged terrain and [...]

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ACR: The Google Street View Driving Test

6. April 2015

18 Comments

Remember when you got your drivers license? The boring theory work? On those crappy computer screens you’d have to answer multiple choice questions for staged graphical and video scenarios, tap the button perhaps if you thought there was a reason to be alert, slow down, or stop… That’s how it plays out in Australia, but [...]

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Biskrem: An Interactive Instagram Adventure

2. April 2015

20 Comments

Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans. A game that plays out through content clues, images, videos and codes to unlock a path to the [...]

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Amazon Dash Button: Place it. Press it. Get it.

1. April 2015

21 Comments

Perhaps its an April Fools video, but the reality is this has been a long time coming. We’ve talked about connected fridges and sensors in your pantry that can detect when products are low to automatically re-order… Well, Amazon is taking control of that and getting to market first with the ‘Dash Button’ a new [...]

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