Archive | January, 2015

Luna: The World’s First Smart Bed

31. January 2015

32 Comments

Well, we’ve spoken about how 2015 will be the ‘Connected’ everything year, and here’s another one to hit the market, this time, it’s LUNA, a smart bed that learns how you like to sleep, helping to manage temperatures between the sheets and for both sides of the bed, along with heart rate and breathing patterns. [...]

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Call of Duty: The KillCameraman

27. January 2015

16 Comments

Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have [...]

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Microsoft HoloLens: Hologram Demo Video

24. January 2015

23 Comments

While Facebook has been spending Billions to capture and claim the limelight around a Virtual Reality based future, and Google turning off production of Google Glass… Microsoft has been the one building the future, welcome to HoloLens. It’s like a mini-computer for your eyes, in quite a good looking piece of hardware! Microsoft HoloLens has [...]

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SlideShare: Digital, Social and Mobile in 2015

22. January 2015

22 Comments

Here is a very comprehensive presentation from wearesocial, showcasing a lot of useful stats and facts from around the world regarding the internet usage, social media consumption, e-commerce and more. Enjoy!

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Adidas: There will be haters

22. January 2015

17 Comments

Adidas launched a new campaign with an online film which got two million views in two days. One of the most entertaining piece from Adidas lately. Enjoy!

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DJ QBert: Conductive Ink Mixable Album Covers

18. January 2015

19 Comments

Re-Mix your own track with this awesome ‘Conductive Ink’ based Album Cover for DJ QBert, the conductive ink basically creates/interrupts a circuit, and depending where you touch the album cover, you’ll be able to create something that actually sounds good. The Album Art has particular points designed to start multiple sound loops, and create different [...]

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Land Rover: Creates Interactive Novel Campaign with William Boyd

16. January 2015

28 Comments

Storytelling, storytelling storytelling. If there’s any conventional wisdom within the industry currently, it’s that telling great stories is increasingly at the heart of meaningful consumer engagements. Well, Land Rover, Y&R NYC and Tool of North America are taking that notion, in my opinion, to the next level. They’ve partnered with author William Boyd to bring [...]

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SlideShare: 2015 Digital Trends & Predictions

14. January 2015

12 Comments

Every year, the crew at Soap throw digital trends around and mix them with a light-hearted look at what they think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between. And in 2014, they predicted about half correctly! It covers the rise of the social media super-agent, peak #hashtag usage, [...]

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Kingfisher: The Oculus Rift Beer Coaster

11. January 2015

5 Comments

India’s biggest beer, Kingfisher, created the “Beer Coaster” on Oculus Rift where they took fans on the ride of their lives to score a free beer for those whose pulses raced the fastest, with the beer emerging automatically from the Good Times Dispenser during the installation. As brands and agencies around the world experiment with [...]

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Newcastle Ale Makes Crash The Superbowl Ad

8. January 2015

6 Comments

Who doesn’t love the Doritos “Crash the Super Bowl” campaign every year? Hell, even other brands love it so much they want to play. Well. Kind of. With Newcastle Ale, famous for NOT making a Super Bowl Ad last year, by releasing an ad, talking about how they didn’t make an ad, then instead, making [...]

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Samsung: Look At Me App helping Autistic Kids

6. January 2015

9 Comments

Here is where brands and agencies can really make a difference; Introducing ‘Look At Me’ an app from Samsung, that is scientifically designed, tested and proven to help children with Autism learn to make eye-contact with their family and friends. Doctors and Universities teamed up with Samsung and agency Cheil Worldwide to create the app, [...]

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Infographic: What You Searched Google For 2014

2. January 2015

16 Comments

In 2014 was a huge year. Big events, deaths, mysteries and celebrations. It was the year of the Russian Winter Olympics, Soccer World Cup, Ebola Virus, The Ice Bucket Challenge, Robin Williams Passing, The Flappy Birds Games, The Selfie Stick and even the Scottish Independence Referendum. Below is an infographic showcasing a few of these, [...]

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