Archive | September, 2014

WPP BrandZ: 100 Most Valuable Brands 2014

29. September 2014

47 Comments

Every year WPP puts out the ‘BrandZ Top 100 Most Valuable Global Brands’ list, and here is the one for 2014… And for 2014, we’ve got a new #1 Global Brand. Well, it’s not Apple who have topped it for the last few years, losing 20% of its value in 2014, it’s brand now only [...]

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Cellcom: The Speed Reading Banner

28. September 2014

33 Comments

Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like [...]

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Volvo Trucks: The Casino Stunt Video

26. September 2014

35 Comments

Volvo hasn’t given up on their YouTube content strategy, with this new piece called ‘The Casino’. Although this time, it’s forumla is slightly different, it’s not really the same kind of product demonstration stunt they’ve become famous for showing off, and while adopting a similar feel, it goes a little more traditional. With a hidden [...]

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Mini & Dezeen: The Future of Mobility, imagining a whole new driving experience

23. September 2014

25 Comments

Dezeen and MINI Frontiers have teamed up with six cutting-edge young designers to present radical visions for the future of mobility at a major exhibition during the recent London Design Festival. All six projects ask compelling questions about our evolving and soon to be revolutionised relationships with the automobile. My personal favourite was the stained-glass car [...]

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The BrainWriter Project: Wearable Tech For ALS

22. September 2014

24 Comments

The Brainwriter is an opensource project created specifically for ‘TemptOne’ a famous street artist, who developed ASL, with the aim to help him continue to create art, even without the use of his body… And while being created originally for him, it was specifically designed as opensource to bring this technology to the masses, and [...]

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Intel: Introducing the 21st Century Robot Project

20. September 2014

19 Comments

So you’ve always wanted a Robot right? Well, in just a few months time, you’ll be able to make one. Intel has been working on ‘The 21st Century Robot Project’ which will bring intelligent robots to the masses, for about $1500 USD for the DIY Kit. You’ll then join the eco system of makers where [...]

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Walkers Crisps: Tweet to Eat Vending Machine

18. September 2014

23 Comments

Walkers Crisps in London have just launched a series of interactive bus shelters, or more specifically… Twitter Powered Vending Machines inside bus shelters, staffed by Walkers ambassador Gary Lineker in virtual form, sitting inside the vending machine. The sampling campaign aims to get three new flavours in the hands of consumers across London, with the [...]

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Ralph Lauren: 4D Holographic Fashion Show

16. September 2014

16 Comments

So Ralph Lauren has just thrown a huge Spring 2015 Fashion Show, and this time it was a 4D Holographic Water Projection Show before hundreds of influencers and celebs in New York City’s Central Park. The fashion show was projected onto a 60 foot high water fountain, were the runway experience came to life in [...]

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TopShop: Instagram Powered Social Catwalk

15. September 2014

27 Comments

TopShop is famous for its social catwalks, and this year, they’ve upped their game and created a new ‘Instagram/Facebook’ powered Social Catwalk, allowing people from around the world to be part of the event live, from London. The Social Catwalk debuted the latest looks exclusively on Facebook, while 5 VIP Instagramers gave unique views to [...]

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Shell Creates ‘Player’ Powered Football Field

12. September 2014

20 Comments

In the Favela’s of Rio, Shell’s #MakeTheFuture program has just unveiled a soccer pitch that is powered by the players foot steps, powering the lights at night so the local community can play their most loved game, 24 hours a day without the reliance on paid electricity. Created with the famous Pavegen impact/power tiles that [...]

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