Archive | August, 2014

GoogleX: Project Wing Delivery Drones

30. August 2014

37 Comments

So Amazon hyped their drone delivery service, and now Google follows suit, with GoogleX Moonshot ‘Project Wing’ which is code for Delivery Drones that are being testing in Australia. Google’s ‘Project Wing’ drones are delivering first aid kits, candy bars, dog treats, and water to Australian farmers during the testing phase. Perhaps the reason for [...]

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Instagram: Introducing The Hyperlapse App

28. August 2014

50 Comments

Just a few weeks ago Microsoft revealed some seriously cool ‘Labs’ technology that created these ‘Hyperlapse’ videos from GoPro footage… Now, fast forward almost no time, and Instagram has released an app that does the exact same thing from video you shoot on your mobile, and then instantly posts it for you. A serious shame [...]

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Ralph Lauren: Introducing The Polo Tech Shirt

27. August 2014

53 Comments

Ok so Ralph Lauren is claiming to be the first luxury lifestyle brand to offer apparel that tracks and streams real-time workout data directly to your smartphone or tablet. It’s high-end wearable tech so to speak and it’s being tested right now… But the question is. Would you wear it? Would you want it? What’s [...]

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IKEA: The Time Travel Experiments

26. August 2014

54 Comments

So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

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Sony Xperia: Underwater Mobile Apps ‘Goldie’

25. August 2014

40 Comments

So maybe you’ve got a waterproof phone, but do you have underwater apps? Sony Experia thinks you need some, or at least their marketing department does, with the aim to raise awareness of the technology and it’s new ‘underwater detection’ sensors that allow the phone to know it’s underwater, not just being waterproof. Meet Goldie. [...]

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Omote: Real-Time Makeup Projection Mapping

19. August 2014

49 Comments

Slightly freaky and pretty awesome all at once… Check out Omote, a new, advanced real-time projection mapping process with this demo showcasing dynamic makeup projections onto a live models face. It’s not exactly new, but the facial mapping and quality of the projection has drastically improved… the model almost looks completely CGI at times. Enjoy! [...]

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Saatchi & Saatchi NDS: Feel The Reel Experience

17. August 2014

32 Comments

If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014. Each person [...]

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FartBombs: Add Fart Sounds To YouTube Videos

15. August 2014

46 Comments

Ok ok, I get it, WTF right? Well, yeah, it’s weird, but once you watch this video… you’re totally going to try this tool! To make some noise around a serious Cancer issue, BBCA (Beat Bowel Cancer Aotearoa) created ‘Fartbombs’, a simple website that lets you add fart sounds to any YouTube video before sharing [...]

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Introducing Drone-vertising

13. August 2014

92 Comments

Well, it didn’t take long… Advertising, Cat-vertising and now Drone-vertising. I guess it was always coming to a hype video somewhere on the internet, but weirdly it doesn’t seem to be a spoof, and that it actually took place as Russia’s first “drone-vertising” campaign for ‘Wokker’, using drones to show off the fast food company’s [...]

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Microsoft: First-Person Hyperlapse Videos

12. August 2014

32 Comments

Sure your GoPro does an OK job of smoothing out the bumps and shaking form your bike rides and snowboarding escapades… And what about if you’re recording video using Google Glass? Probably 10x worse right? Then remember how they look when you speed them up? Well… What if Microsoft could change that all and give [...]

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