Archive | November, 2013

HUDWAY AR App: Drive Safely

7. November 2013

38 Comments

Introducing the latest in-car technology for drivers looking to navigate the road with two hands on the wheel. This Augmented reality app the ‘HUDWAY‘ uses smartphones to outline the road ahead with turn-by-turn directions, and displays it on the windshield using head-up technology – details like speed, distance, and driving instructions are displayed in different [...]

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ASICS: The Ultimate Treadmill Challenge

6. November 2013

23 Comments

Marathons are long, slow, boring races right? Well, maybe that’s what you think, until you realise just how fast they run every kilometre, for 42kms straight! Check out this ambient installation that challenges runners in the lead up to the NYC Marathon, to try and keep up with one of the worlds best Marathon Runners, [...]

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SNCF Railways: Interactive Doors To Europe

5. November 2013

34 Comments

Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’. They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, [...]

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Virgin America: The Safety Dance Video

4. November 2013

28 Comments

Virgin America’s #VXsafetydance video is tearing up the internet right now, with over 4 million views in just a few days. It’s Interesting. Addictive. Highschool-Musical-ish. And actually got me to watch the full 5 minute video. Sure, a tonne of people are bagging this out. But they all watched it, and probably shared it to [...]

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Adobe: Click Baby Click Campaign!

4. November 2013

28 Comments

This is quite a funny play from Adobe, for their ‘Marketing Cloud’ product with a video that tells the story that’s not so uncommon; tonnes of traffic, unanalysed, typically from sources that don’t really drive value for the site/campaign it’s trying to target, leading to assumptions of performance… And while slightly dramatised, it acts a [...]

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Infographic: UK iPhone User Stats

1. November 2013

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Here’s an interesting infographic that delves into how people in the UK use their iPhones. However, you may not want to know the answers. According to this research by OnePoll and Arena Media 69% of Londoners use their iPhone on the toilet! Some of the other more popular mobile phone activities include: SMS - the most popular [...]

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Nike SB: The Skateboard Tracking App

1. November 2013

23 Comments

Nike Skateboarding has just launched the ‘Nike SB App’ which aims to gamify skateboarding for the first time to a mass audience. Think of it as Nike+ for skating, but the trick tracking/badges seem to be based on an honesty system with yourself… The app moves through three phases. ‘Progress’, ‘Connect’ and ‘Respect’. You’ll Learn [...]

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