Archive | November, 2013

PowerUP: iPhone Controlled Paper Planes

30. November 2013


If you are looking for a backyard gadget, or just a twist on something old made new, mobile and awesome, check out the PowerUp 3.0 Paper Airplane that’s raised $250,000+ on KickStarter. It’s got a carbon fibre rod, bluetooth connectivity to your phone for a 55m flying range, along with a runner and smart flight [...]

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RFID Tic-Tac-Toe Installation

26. November 2013


This is a new take on Tic-Tac-Toe, created to integrate two offices, in different cities, with an installation called ‘Pic Tap Toe’. The real-time, multi-office game was powered by RFID readers and a WiFi-enabled Arduino Yún, both installed into a custom game board, and hooked up to 9 LED screens in each office reception. The [...]

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Beldent: The Identical Twin Social Experiment

25. November 2013


This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool. The campaign is framed as a real social experiment, in [...]

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Doctor Who: 8-Bit Interactive Google Doodle

24. November 2013


Just incase you missed it yesterday, and you’re a fan of ‘Doctor Who’, here is the official Google Doodle for the 23rd November 2013, which provides an interactive 8-bit platform game in which you play the Doctor through all his 11 incarnations. The Google Doodle was to celebrate the 50th anniversary of Doctor Who, and [...]

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Google Chrome: A Journey through Middle-earth

21. November 2013


This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit. Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, [...]

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British Airways: Plane Detecting Billboards

21. November 2013


In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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SlideShare: The State of Content Marketing 2014

20. November 2013


Australia typically gets a reputation of being a few years behind the world in terms of digital, it’s completely false in all parts bar our eCommerce offerings… They just suck. So it’s interesting to see how we sit with this new SlideShare presentation on the state of content marketing in Australia.

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COIN: One Card To Rule Them All

19. November 2013


Ok, I’m sorry, I had to post this. Yes, it’s had 5 million views in like 5 days, yes the video shows something seriously cool. BUT what I ask, is will you actually trust ALL your credit cards, reward cards .etc with this 3rd party device? Don’t get me wrong, it’s seriously cool. Infact I’m [...]

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Virgin Mobile: Game of Phones ARG Campaign

18. November 2013


Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in [...]

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Volvo Trucks: The Van Damme Epic Splits Stunt

15. November 2013


Like the Volvo Hamster Stunt Video before it, the new Volvo Trucks ‘Van Damme Epic Splits’ stunt video is unbelievably cool, and is going nuts online in the last 48 hours! The new video, showcases the Volvo Trucks stability and precision, like you’ve never seen before!

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Infographic: Social Media Stats 2013

14. November 2013


Here’s a great infographic created by Digital Insights that covers all the latest Social Media facts for this year, including figures, numbers and statistics. Some of the highlights cover: 4.2 billion people use their mobile device to access social media sites There have been over 10 billion Facebook apps developed so far 28% of Retweets on [...]

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Puma Run Navi App: Explore A New Route

13. November 2013


Pumpa challenges the norm with this new app, and asks why does running have to be all about distance performance? Introducing ‘Puma Run Navi’ an app that helps you navigate your city to create great runs every time you want to get out there and exercise! Set a distance target, choose your mood and the [...]

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Need for Speed: Ken Block’s Gymkhana SIX

12. November 2013


He’s back and this time it’s all about creating the ultimate gymkhana grid course. Earlier this year we saw Ken Block in action on the slopes with the GoPro Ad in Russia and now he’s returned with Gymkhana 6, straight off the back of his new signing as advisor for Need for Speed game makers, The goal [...]

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ReThink: 3D Print Your Gold Cannes Lions

11. November 2013


Agency networks spend millions of dollars on award shows like Cannes Lions every year, needless to say how much is spent in head hours making the case study videos! So creative agency, Rethink, thought they’d try something just a little different this year… And printed their own awards, making them the most awarded agency in [...]

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SlideShare: SoDA 2014 Digital Trend Predictions

10. November 2013


This is the second report (or H2) from SoDA this year, and in this edition, they start to predict key digital trends for 2014. The SoDA report includes 22 insight essays, 18 exclusive case studies and two in-depth interviews with brand leaders set the scene for digital in 2014. Enjoy!

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HUDWAY AR App: Drive Safely

7. November 2013


Introducing the latest in-car technology for drivers looking to navigate the road with two hands on the wheel. This Augmented reality app the ‘HUDWAY‘ uses smartphones to outline the road ahead with turn-by-turn directions, and displays it on the windshield using head-up technology – details like speed, distance, and driving instructions are displayed in different [...]

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ASICS: The Ultimate Treadmill Challenge

6. November 2013


Marathons are long, slow, boring races right? Well, maybe that’s what you think, until you realise just how fast they run every kilometre, for 42kms straight! Check out this ambient installation that challenges runners in the lead up to the NYC Marathon, to try and keep up with one of the worlds best Marathon Runners, [...]

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SNCF Railways: Interactive Doors To Europe

5. November 2013


Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’. They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, [...]

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Virgin America: The Safety Dance Video

4. November 2013


Virgin America’s #VXsafetydance video is tearing up the internet right now, with over 4 million views in just a few days. It’s Interesting. Addictive. Highschool-Musical-ish. And actually got me to watch the full 5 minute video. Sure, a tonne of people are bagging this out. But they all watched it, and probably shared it to [...]

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Adobe: Click Baby Click Campaign!

4. November 2013


This is quite a funny play from Adobe, for their ‘Marketing Cloud’ product with a video that tells the story that’s not so uncommon; tonnes of traffic, unanalysed, typically from sources that don’t really drive value for the site/campaign it’s trying to target, leading to assumptions of performance… And while slightly dramatised, it acts a [...]

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