Archive | November, 2013

PowerUP: iPhone Controlled Paper Planes

30. November 2013


If you are looking for a backyard gadget, or just a twist on something old made new, mobile and awesome, check out the PowerUp 3.0 Paper Airplane that’s raised $250,000+ on KickStarter. It’s got a carbon fibre rod, bluetooth connectivity to your phone for a 55m flying range, along with a runner and smart flight [...]

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RFID Tic-Tac-Toe Installation

26. November 2013


This is a new take on Tic-Tac-Toe, created to integrate two offices, in different cities, with an installation called ‘Pic Tap Toe’. The real-time, multi-office game was powered by RFID readers and a WiFi-enabled Arduino Yún, both installed into a custom game board, and hooked up to 9 LED screens in each office reception. The [...]

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Beldent: The Identical Twin Social Experiment

25. November 2013


This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool. The campaign is framed as a real social experiment, in [...]

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Doctor Who: 8-Bit Interactive Google Doodle

24. November 2013


Just incase you missed it yesterday, and you’re a fan of ‘Doctor Who’, here is the official Google Doodle for the 23rd November 2013, which provides an interactive 8-bit platform game in which you play the Doctor through all his 11 incarnations. The Google Doodle was to celebrate the 50th anniversary of Doctor Who, and [...]

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Google Chrome: A Journey through Middle-earth

21. November 2013


This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit. Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, [...]

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British Airways: Plane Detecting Billboards

21. November 2013


In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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SlideShare: The State of Content Marketing 2014

20. November 2013


Australia typically gets a reputation of being a few years behind the world in terms of digital, it’s completely false in all parts bar our eCommerce offerings… They just suck. So it’s interesting to see how we sit with this new SlideShare presentation on the state of content marketing in Australia.

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COIN: One Card To Rule Them All

19. November 2013


Ok, I’m sorry, I had to post this. Yes, it’s had 5 million views in like 5 days, yes the video shows something seriously cool. BUT what I ask, is will you actually trust ALL your credit cards, reward cards .etc with this 3rd party device? Don’t get me wrong, it’s seriously cool. Infact I’m [...]

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Virgin Mobile: Game of Phones ARG Campaign

18. November 2013


Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in [...]

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Volvo Trucks: The Van Damme Epic Splits Stunt

15. November 2013


Like the Volvo Hamster Stunt Video before it, the new Volvo Trucks ‘Van Damme Epic Splits’ stunt video is unbelievably cool, and is going nuts online in the last 48 hours! The new video, showcases the Volvo Trucks stability and precision, like you’ve never seen before!

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