Archive | September, 2013

Heineken: The Time Travel Booth

30. September 2013

76 Comments

Welcome to Heineken’s ‘Time Travel Booth’ powered by the new Leap Motion device that just about everyone in our agency has, but no-one has an actual use for! This event in Taipei, was to celebrate the 140th Birthday of Heineken and invited people to travel back in time to explore the secret ingredients of the [...]

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MINI: The ‘Salute’ Digital Billboard Campaign

25. September 2013

70 Comments

Here’s a showcase of the latest funky MINI campaign in the UK, that celebrates the NOT NORMAL relationship MINI fans have with their cars, with MINI taking over a tonne of digital billboards with professional spotters and special cameras designed to spot and reward MINI drivers. I love this! Created by the guys at IRIS [...]

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Samsung Galaxy S4: The Smart Phone Line

24. September 2013

91 Comments

You know those stupidly long lines every time a new phone is launched? Well, imagine if you could line up virtually? That’s exactly what Samsung did for the new Galaxy S4 launch in New Zealand…. Just join to the ‘Smart Phone Line’ to take your place and battle to become the very first person to [...]

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Yahoo!: The World’s First ‘Hands On Search’

23. September 2013

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Introducing the world’s first hand on search, allowing visually impaired children in Tokyo to search with their hands. The vending machine-like pod recognises your verbal search, then recreates with a 3D printer. For the first time, visually impaired people will be able to touch what they can’t see, anything from giraffes to skyscrapers… Yahoo! also [...]

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Twatter: 2013 Australian Election Twitter Battle

22. September 2013

32 Comments

Twatter is a cool web app that measures and visualises real-time political chatter on Twitter during the 2013 Australian Elections. Yep, I’m way late in posting this one considering we already have a new Prime Minister, but I wanted to get it up for the archives at least (sorry Russ!). Created by DAN.

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Colour Chasers: Robots Turn Colour Into Sound

18. September 2013

38 Comments

Yuri Suzuki has created ‘Looks Like Music’ which is an audiovisual installation that consists of miniature robots which detect and follow a hand made circuit – a black line traced in marker pen – interspersed with coloured reference points that the device translates in sound in real time. Each robot has 2x Arduino-powered sensors to [...]

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Volvo Trucks: The Hamster Stunt Video

17. September 2013

50 Comments

It’s all about branded content this week, and Volvo Trucks are jumping in on the action again with this new stunt to showcase their dynamic steering feature… which is meant to be lite, so lite that a hamster could steer the entire truck up a mountain! Racking up 2 million views in the first week, [...]

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Chipotle: The Scarecrow Mobile Game Trailer

16. September 2013

23 Comments

With over 3 million views in just a few days, this superb new film from Chipotle, which acts as a companion film for Chipotle’s new mobile game called ‘The Scarecrow’… A bold move, which wouldn’t have come cheap, but placing ‘content’ at the core of their new campaign is perhaps likely to see them back [...]

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Arcade Fire: Interactive Mobile Music Video

15. September 2013

32 Comments

Arcade Fire’s new interactive music video is called ‘Just A Reflektor’ and it’s been going off across the internet over the last few days, after the guys at Unit9 and Google Creative Lab’s Data Arts team, came together to create a whole new way of experiencing a music video on your desktop, by expanding the [...]

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Lexus: First Life-Sized, Real-Time Video Game

11. September 2013

13 Comments

This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. “Trace Your Road” saw Trulli take on a series of improvised racetracks, each one designed by one of ten [...]

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