Archive | July, 2013

Cannes Lions 2013: Behind The Scenes Film

22. July 2013

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Cannes Lions this year celebrated it’s 60th Anniversary in style with extra parties, exhibitions and fireworks among many others, and one of the extra celebratory pieces is this, a film called ‘Through The Line’ taking you behind the scenes of the Cannes Lions 2013 Festival of Creativity. Through The Line’ goes behind the scenes to [...]

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Gmail: Meet Your New Inbox (Video)

21. July 2013

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This weekend millions of Gmail users have started getting the new Gmail Inbox, and you’re probably one of them, the new Gmail Inbox is primarily defined by a series of tabs that help to automatically filter your mail for you, and learns as you help it define what’s what… You’ll start with 3 tabs, Primary, [...]

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NRL ‘Mission Control’ Social Media Room

17. July 2013

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Gatorade first made social media command centres famous a few years ago, since then they’ve been relatively unobtainable to most brands around the world given the cost to implement and maintain. But what was then, might now be evolving to ‘Pop-Up’ style command centres for campaigns and special events. The NRL’s Mission Control Room is [...]

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SlideShare: 2013 Cannes Lions Creative Review

16. July 2013

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Here’s a look at some of the emerging creative trends coming out of Cannes Lions 2013, with this SlideShare presentation titled ‘Risk The Idea’ it highlights that if you aren’t willing to take a risk on an idea, you’re likely to not make an impact in today’s creative landscape, let alone capture a lion! This [...]

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Dumb Ways To Die: The Campaign Case Study

15. July 2013

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You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this thing played out! We may never see a piece of work win across so many categories again…

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Red Bull: Danny MacAskill’s Imaginate

14. July 2013

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I really feel like Red Bull are upping their story telling, and it’s evident with Danny MacAskill’s Imaginate riding film that’s gone viral over the last week or so, with over 4.5 millions views on YouTube alone. Normally you’d just see Red Bull riders smashing epic locations, but with ‘Imaginate’ you’ll see a story looking [...]

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Kontor Records: Back To Vinyl DM Pack App

9. July 2013

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Here’s a slightly different DM Pack aimed at creative directors, created by Kontor Records promoting a new sound track they thought the advertising industry needed to hear. It’s called Back To Vinyl, where your mobile phone becomes the activation point for the physical vinyl DM piece… The video makes it more seamless than it would [...]

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The 100+ Best Slides From Cannes Lions 2013

8. July 2013

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Once again I’m posting the very best from Cannes Lions 2013, with the The 100+ Best Slides From Cannes Lions 2013 SlideShare presentation by good mate Jesse Desjardins. The 100+ Best Slides From Cannes Lions presentation continues to grow into a cult following since its original in 2011, consistently getting 500,000+ views on SlideShare. You [...]

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Samsung S4: The Stare Challenge

7. July 2013

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The new Samsung S4 knows when you are looking at it, so to win one, could you stare at it for 60 minutes straight, regardless of the slightly crazy distractions around you? Well, this installation in the middle of Zurich’s main train station challenged passers by to exactly that… Complete with motor bike crashes, hot [...]

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Fliike: The Facebook Fan Counter Object

6. July 2013

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Fliike is a new connected object that showcases your Facebook Likes in the real world, where ever you place it. Fliike connects to your WiFi and automatically pulls a real time count of our Facebook page’s fan count, and displays that with the old school train station style of ticker board… I really love it, [...]

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