Archive | July, 2013

Vivid Light Festival: We See Saw Installation

31. July 2013

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The Vivid Light Festival attracts millions of people to Sydney Harbour over a 2 week period each year, with the city hosting a Festival of Light, Music and Ideas around the city. ‘We See Saw’ is a collaborative play installation, activating a sense of nostalgia by providing just a few minutes of a time gone [...]

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Toyota RAV4: Outdoor Website

31. July 2013

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How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track [...]

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Medical Mirror: Reading Your Vital Signs

31. July 2013

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Quantified living is perhaps the most dramatic emerging trend right now, and apart from wearable tracking devices, there will soon be an emergence of connected objects in your home dedicated to quantifying every other part of your life… MIT Media Lab students have created a ‘Medical Mirror’ prototype that is able to monitor vital signs [...]

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Photoshop: CS5 Filters Animation

30. July 2013

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Weird but cool all the same. Here is an animated look at the Photoshop Logo going through every filter action in the Adobe CS5 Suite, which, aside from the sound, is an interesting snapshot into all things photoshop! Of which, I’m sure a majority of these you’d never ever use! Or would you?

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The Pixel Painter: 8-Bit Art Video

29. July 2013

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Sure, MS Paint isn’t the first tool of choice these days, but can you imagine what it would be like for someone who’s spent an entire life as a graphic designer, creative everything with his bare hands, to get the chance (after becoming legally blind and deaf) to create again? Well, Hal Lasko, at 97 [...]

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Google Chromecast Device: For Bigger Fun

29. July 2013

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I thought I should share the new Google Chromecast Ad, which showcases the new Chromecast device, which incase you’ve been away for the last few days, the interwebs have gone a little crazy around this new HDMI device, which allows you to broadcast content from any of your devices… Mobile, Tablet, Laptop or Desktop… Straight [...]

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SlideShare: Reactive Digital Perspectives 2013

28. July 2013

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Every year digital agencies around the world forecast the advertising trends of the future, here is Reactive’s perspective on these upcoming trends. The report discusses customer experience, design, video, eCommerce and personalised content. Thanks Tim!

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Playstation: Bid for Greatness Auction

24. July 2013

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The new Playstation ad ‘Greatness Awaits’ showcases an array of the very best playstation games, their worlds and characters in the flesh. Every time you play you earn Playstation Gold Trophies, and now, those trophies are becoming currency, via an auction site that lets you trade those trophy’s for Costumes, Props and Weapons from the [...]

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Heineken: The Airport Departure Roulette Stunt

23. July 2013

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I think everyone has thought about going to a last minute mystery trip, turning up to the airport and just booking a flight! But, what about when you’ve already got plans, you’re about to board a plane? Can Heineken convince you to play Departure Roulette at JFK? Well, they got a few people! But I’d [...]

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Lynx: Get The Girl Mobile App

22. July 2013

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Here’s the new Lynx mobile app that will have you ready for summer parties… At it’s core, the gamification of picking up women, powered by a language translation app that attempts to teach you the best pickup lines and basic conversation in the lay of your choice’s native language! Guys will connect, add friends into [...]

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Cannes Lions 2013: Behind The Scenes Film

22. July 2013

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Cannes Lions this year celebrated it’s 60th Anniversary in style with extra parties, exhibitions and fireworks among many others, and one of the extra celebratory pieces is this, a film called ‘Through The Line’ taking you behind the scenes of the Cannes Lions 2013 Festival of Creativity. Through The Line’ goes behind the scenes to [...]

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Gmail: Meet Your New Inbox (Video)

21. July 2013

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This weekend millions of Gmail users have started getting the new Gmail Inbox, and you’re probably one of them, the new Gmail Inbox is primarily defined by a series of tabs that help to automatically filter your mail for you, and learns as you help it define what’s what… You’ll start with 3 tabs, Primary, [...]

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NRL ‘Mission Control’ Social Media Room

17. July 2013

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Gatorade first made social media command centres famous a few years ago, since then they’ve been relatively unobtainable to most brands around the world given the cost to implement and maintain. But what was then, might now be evolving to ‘Pop-Up’ style command centres for campaigns and special events. The NRL’s Mission Control Room is [...]

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SlideShare: 2013 Cannes Lions Creative Review

16. July 2013

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Here’s a look at some of the emerging creative trends coming out of Cannes Lions 2013, with this SlideShare presentation titled ‘Risk The Idea’ it highlights that if you aren’t willing to take a risk on an idea, you’re likely to not make an impact in today’s creative landscape, let alone capture a lion! This [...]

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Dumb Ways To Die: The Campaign Case Study

15. July 2013

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You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this thing played out! We may never see a piece of work win across so many categories again…

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