Archive | June, 2013

Embraer: The Floating Catalogue

14. June 2013

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You know catalogues are dead when people have to resort to this to get traction! Introducing the floating catalogue for Embraer, the 3rd largest aeroplane manufacturer in the world, a high-end catalogue specifically for high rollers considering private jets for their corporations. The Catalogue has an electro magnetic base that when turned on, powers the [...]

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Adobe: The Real-Time Photoshop Bus Stop

11. June 2013

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This might just be the best bus stop ever created, promoting Adobe’s “CreativeDays,” a series of 14 events across the EMEA, with this clever stunt that Photoshopped people standing at a bus stop in real-time and displayed the images on a dedicated digital AdShel inside the bus stop! Love this…

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Points: The World’s Most Advanced Street Sign

10. June 2013

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Breakfast New York are famous for creating connected objects and installations, so their most recent piece of work was almost always going to be super cool, and they didn’t disappoint, creating ‘Points’ The World’s Most Advanced Street Sign. Points is a connected object like no other you’ve seen before, taking the shape of a standard [...]

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DBS Regatta: A Community Generated Story

8. June 2013

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Each year in Singapore there is a huge Dragon Boat Race Regatta, a signature event of the city, and for 2013, they’ve challenged the community to upload photos to Facebook, Twitter, Instagram and Vine to create a community generated story of the event, a video fused together through time-lapse and tilt-shift combining the user generated [...]

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NIVEA: Solar Powered iPhone Charger Print Ad

5. June 2013

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This campaign hype reel has really gained some traction over the last 48 hours, and it’s for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products… Whilst this is completely genius as a utility, I’m actually pretty confused as to how/why it relates to NIVEA’s sun protection [...]

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#OccupyGezi: Crowd-funded NY Times ad

4. June 2013

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“From the Citizens of Turkey: The violent response to a peaceful protest to save Istanbul’s Gezi Park symbolizes an autocratic government’s increasing encroachment on the civil rights of the country’s citizens. We hope for a new dialogue—one that can restore the trust of Turkish citizens in a government that positioned Turkey as a global economic [...]

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Scrabble Wi-Fi: Play for Free Wi-Fi Minutes!

4. June 2013

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Words with Friends? Hell no, this is scrabble Wi-Fi, where you challenge yourself to win free Wi-Fi minutes in places where there isn’t any, buy turning scrabble words into passwords to access the Wi-Fi connection for as long as you are good at spelling words on Scrabble! Scrabble armed special vans with a portable Wi-Fi [...]

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Coca-Cola: The Sharing Can

3. June 2013

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What a brilliant idea. A Coca-Cola Can that you can break apart and share! As part of the ongoing ‘Share Happiness/Open Happiness’ creative platforms, Coca-Cola has come up with a brilliant idea, a Coca-Cola can that you can twist to separate, creating 2 mini-cans ready to be shared!

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The Pepsi Like Machine

2. June 2013

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I’m a sucker for a vending machine, and here’s a new Pepsi Sampling Machine from Belgium that dispenses a sample everyone time you like their Facebook Page. Once you get to the front of the line, the vending machine drives you to a mobile site, where you can like the page, and then chose your [...]

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