Archive | June, 2013

IBM: The Traffic Controller App ‘Future Lions’

30. June 2013

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Imagine if all the traffic on our roads could be automatically coordinated by an intelligent system… You’d save money, time, stress and so much more. So Introducing ‘Project Accel’ from IBM, as an entry into the 2013 Cannes Future Lions competition, ending up as one of the 5 winners! Project Accel comes in the form [...]

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The Editorialist By Condé Nast: Future Lions

27. June 2013

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With Magazines fighting a war to stay relevant in an economy trained to gather all their content for free online, the Future Lions 2013 competition in Cannes has unearthed this winner, one of five, with an idea for Condé Nast’s magazine portfolio, that allows you to pay-per-article, buy them in bulk, and create your own [...]

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Awaken by Amazon: Future Lions 2013 Winner

27. June 2013

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Awaken by Amazon was one of 5 big winners in the 2013 Future Lions competition at Cannes this year. It’s an idea for good, that provides a platform to share your old books with people in India who can’t read (780,000,000 of them). When you buy a book on Amazon, you’ll now be able to [...]

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Skittles Figurines: The YouTube Experience

26. June 2013

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Here’s a pretty cool piece of interactive YouTube content from Skittles, starting out as what feels like a 30 second ad and turns into a choose your own adventure style video clip that sees you smashing old antique figurines to try and turn them into piles of Skittles! Enjoy.

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Stride Gum: Chewing Controlled Mobile Game

24. June 2013

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Welcome to Gumulon and chew the future. A new game form Stride Gum, that lets you chew your way through an action packed mobile game based off facial recognition technology. Chew fast, chew slow, chew big or small, every way you do it, you’ll activate different moves to work your way through the game. Love [...]

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Shag Marry Kill: The AdLand Edition

24. June 2013

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Remember that old game called ‘Shag Marry Kill’ you use to play as a teenager perhaps… Well, welcome to the AdLand Version, where it’s all a little more serious, but just as stupid all the same. The Shag Marry Kill AdLand version features all the very best ad-guys and ad-girls from around the world, well, [...]

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Google Project LOON: Balloon Powered Internet

18. June 2013

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Have you ever heard of a Moonshot? It’s the pursuit of not just the 10% better than everyone else, but the 10x better that what exists to date, a reach for glory through science and practicality. It’s not science fiction stuff, but it’s close. And this is the next Google Moodshot. And it’s called Project [...]

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Dekko: Augmented Reality Operating System

18. June 2013

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There has been so much hype about ‘Augmented Reality’ over the last few years, and to be honest, I’ve not yet seen a single example or prototype that REALLY delivers on what Augmented Reality technology has promised us for so long… Maybe it’s just not how people want to experience the world, but either way, [...]

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DomiCopter: Dominos Pizza Delivery Drones

17. June 2013

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So I’m slightly late to the party on this one, but I need to post for the archive regardless! Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. Clearly a promotional stunt, I wonder if this can actually [...]

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Beck’s: The Musical Beer Bottle

16. June 2013

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Introducing the world’s first playable beer bottle, by Beck’s in New Zealand, as an extension of their Record Label project. Thomas Edison’s original cylindrical phonograph was the inspiration for the project, with Beck’s attempting to fuse 19th Century technology with 21st Century music, this time on a beer bottle instead of a cylindrical tube! Then [...]

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Embraer: The Floating Catalogue

14. June 2013

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You know catalogues are dead when people have to resort to this to get traction! Introducing the floating catalogue for Embraer, the 3rd largest aeroplane manufacturer in the world, a high-end catalogue specifically for high rollers considering private jets for their corporations. The Catalogue has an electro magnetic base that when turned on, powers the [...]

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Adobe: The Real-Time Photoshop Bus Stop

11. June 2013

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This might just be the best bus stop ever created, promoting Adobe’s “CreativeDays,” a series of 14 events across the EMEA, with this clever stunt that Photoshopped people standing at a bus stop in real-time and displayed the images on a dedicated digital AdShel inside the bus stop! Love this…

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Points: The World’s Most Advanced Street Sign

10. June 2013

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Breakfast New York are famous for creating connected objects and installations, so their most recent piece of work was almost always going to be super cool, and they didn’t disappoint, creating ‘Points’ The World’s Most Advanced Street Sign. Points is a connected object like no other you’ve seen before, taking the shape of a standard [...]

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DBS Regatta: A Community Generated Story

8. June 2013

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Each year in Singapore there is a huge Dragon Boat Race Regatta, a signature event of the city, and for 2013, they’ve challenged the community to upload photos to Facebook, Twitter, Instagram and Vine to create a community generated story of the event, a video fused together through time-lapse and tilt-shift combining the user generated [...]

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NIVEA: Solar Powered iPhone Charger Print Ad

5. June 2013

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This campaign hype reel has really gained some traction over the last 48 hours, and it’s for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products… Whilst this is completely genius as a utility, I’m actually pretty confused as to how/why it relates to NIVEA’s sun protection [...]

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