Archive | May, 2013

Volkswagen: Start-Stop Chrome Store App

28. May 2013

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Here is a different take on raising awareness for Volkswagen’s Start-Stop engine technology, through a Google Chrome Store App, using facial recognition technology to detect when someone looks at or away from the screen. This is linked through the app to YouTube, so that any video you are watching automatically pauses if you look away [...]

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Gladiator Energy Drink: The USB Can

27. May 2013

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Gladiator is an energy drink in Brazil, positioned to help every day office workers through their daily battles… One of those such battles, is finding the elusive USB at critical points in time… We’ve all had that moment when we can’t find a USB before we run out the door, so Gladiator Energy Drinks aims [...]

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Meet The New Google+ Design

26. May 2013

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I think this is the 3rd time that Google+ has been re-designed since it launched just over 2 years ago, it is beautiful, but I’ll let you guys decide if you’ll actually use it or not?! Google+ is pushing to own the image display and sharing niche… Basically, the new Google+ lets you enjoy a [...]

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MINDDRIVE: The Social Fuel Driving Tour

24. May 2013

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MindDrive is a pretty cool way to raise awareness for experiential education programs in the US. The MindDrive students built an electric car that converts social media into social fuel, powering a road trip from Kansas City, Mo. to Washington D.C., where they hope to drive change in education. Every time you Watch, like and [...]

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Audi: The Start-Stop Battery App

22. May 2013

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Audi is famous for its start-stop engine technology that saves fuel… So how about an app that does it for your phone? Genius right? Well, here it is, obviously only available on Android due to the iOS restrictions! A scam? No… You can download it here. Created by the guys at DDB in Spain.

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Heineken: The Negotiation Stunt

22. May 2013

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I love this stunt from Heineken, which sees guys trying to convince their female partners to spend $1899 on two plastic stadium chairs, in order to win a trip to London for the UEFA Champions League finals… (thanks Dean!)

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Coca-Cola: Small World Happiness Machines

20. May 2013

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In the latest ‘Open Happiness’ installation from Coca-Cola, they set out to break down barriers and create a simple moment of connection between two nations, India and Pakistan, who have different opinions. But ‘Small World Machines’ from Coca-Cola sets aside the differences and allows people to connect in real time, with people in both countries, [...]

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Live Twitter Tennis: Tweet and Shoot

19. May 2013

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Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]

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Roadtrip Forever: Facebook Connect Experience

16. May 2013

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Roadtrip Forever is a personalised experience for you and your best friend where nothing is off limits, highlighting just what can happen if you aren’t focused on the roads as a teenager. The campaign takes users on a journey through an interactive film and Facebook experience with your best friend, to deliver a road safety [...]

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Diet Coke ‘Slender Vender’ Vending Machine

15. May 2013

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You guys know I love a good vending machine, and while this one probably isn’t as cool as most of the ones we post here on Digital Buzz, it does get bonus points for being innovative for a standard machine,but also because the idea matches the message so perfectly. I think they may have gone [...]

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Antarctica Beer: Turning Beer into Train Tickets

15. May 2013

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This is a great stunt from Antarctica Beer during the 2013 Carnival in Rio, where they’ve turned typical train turnstiles into beer-can reading machines, which essentially turns any Antarctica Beer into a free train ticket to get you home after a long day/night partying! Great piece work from ALMAPBBDO in Brazil, again, and of course, [...]

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PUMA: The Dance Dictionary

14. May 2013

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This is awesome. PUMA is claiming to have invented a new language, in dance, well, perhaps they can’t claim that, but they can claim to be the first ones to build a dance translation engine that allows people to send personalised messages in dance to friends and family around the world, all to promote the [...]

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Nissan: The Self Healing Paint iAd

13. May 2013

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Here’s a pretty cool iAd execution from Nissan to promote their new ‘Self Healing’ paint, an industry first. As readers browse through the ‘Economist’ iPad Magazine, and go to swipe past what looks like a standard car ad, readers scratch the car (complete with sound effects) a few times, before the scratches fade away and [...]

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OK GO Presents ‘Say The Same Thing’ App

13. May 2013

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The OK GO guys aren’t really just a band, they’re more of a hybrid creative collective, and to prove it, they’ve just released this game called ‘Say The Same Thing’ which is a mobile app for both iPhone and Android. The game challenges people to say a word each, and then try to get the [...]

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ORPHEA: The Insect Trapping Billboard

12. May 2013

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Orphea4D is an insect spray, and with summer approaching (and Cannes too!) they tried something a little different to get noticed, by creating a billboard advertisement that traps and kills insects. The campaign billboard was setup just like any other billboard, but this one had transparent glue in the shape of what would typically be [...]

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