Archive | April, 2013

Perrier: The ‘Secret Place’ Digital Experience

10. April 2013

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Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]

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Metropole Tweetphony: Send Musical Tweets

9. April 2013

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We’ve seen all sorts of tweet-powered activations/stunts, but I don’t remember seeing one like this… The Metropole Orchestra in Amsterdam is facing budget issues, so they teamed up with Havas Worldwide Amsterdam to showcase a little pro-active commercial adaptability. So they launched the Metropole Tweetphony, allowing twitter users from around the world to tweet their [...]

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Introducing Facebook Home

8. April 2013

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Introducing Facebook Home, which is Facebook’s own custom version of Android, tightly integrating the social network into the very fabric of the Android platform, so that you almost never even need to use the Facebook app itself. And from first glance, if you’re a power user, this is going to be very cool, and for [...]

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LEGO Story Builder: Augmented Reality App

7. April 2013

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Here’s a new piece of student work from a team at Miami Ad School, aimed at bringing Augmented Reality story telling to every LEGO set around the world. Grab a box, build the object brick by brick and then hold up an iPhone or iPad to bring it to life, creative an interactive story that [...]

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The Most Powerful Arm Ever Invented

4. April 2013

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Here’s a powerful piece of digital convergence that has been created to petition the Australian Government to fund clinical trials for a genetic disease called Muscular Dystrophy, that attacks the muscles of young kids around the world. A robotic arm has been created, which is tasked with translating your Facebook name, into physical signatures on [...]

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Volkswagen Golf 7: 3D Projection Mapping Event

2. April 2013

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Car manufacturers almost automatically launch a new model with a 3D Projection Mapping Event these days, and this one from Volkswagen is pretty good, launching the all-new 2015 Golf 7 at the New York International Auto Show. (Nice find Dmitri) It starts our with sketches, gets a little 8-bit action, moves into high-tech mode and [...]

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HP: The Festival Photoball

1. April 2013

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Everyone loves having a turn hitting the huge blow up beach balls at a festival or event before security typically grab and destroy them. Well, this one was a little different and it came with security approval. The HP Photoball consists of one huge blow up ball, a HD camera and a wifi-hub allowing the [...]

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