Archive | April, 2013

Coca-Cola: The Remix Music Bottle

18. April 2013

1 Comment

So it looks like Coca-Cola might have jumped in with the guys who created the ‘Sound Bottle’ earlier this year, to create The Coca-Cola Remix Bottle. Which listens to the sounds when opened, to bottle them back up, and release the sound when re-opened… Check it out!

Continue reading...

The Cornetto Lick Challenge

16. April 2013

0 Comments

If you’ve got a talented tongue, then you should probably head over to the new Cornetto Lick Challenge, where you can take your tongue and compete for tongue supremacy amongst your friends. The Cornetto Lick Challenge is made up of a series of challenges across both desktop and mobile, including things like weightlifting, bowling and [...]

Continue reading...

Heineken Ignite: Interactive LED Beer Bottles

16. April 2013

3 Comments

Well, someone had to do it. And first prize goes to Heineken with their new Heineken Ignite Bottle, featuring LED lights and sound/motion activation sensors. Heineken hosted a VIP party to unveil the new interactive beer bottles, which light up in time to beats of the music and also on motion when people drink from [...]

Continue reading...

GoPro: Ken Block’s GoPro Ad in Russia

15. April 2013

1 Comment

If you haven’t seen it already you need to watch the video above. Another great piece from Ken Block, founder of DC Shoes, driving his Ford Fiesta in true extreme style. Following on from the success of the Gymkhana Five (see below video currently on over 44 million views) which saw Ken Block’s motor skills [...]

Continue reading...

Maes Belgian Beer: The Free Beer Campaign

14. April 2013

1 Comment

Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]

Continue reading...

Perrier: The ‘Secret Place’ Digital Experience

10. April 2013

2 Comments

Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]

Continue reading...

Metropole Tweetphony: Send Musical Tweets

9. April 2013

2 Comments

We’ve seen all sorts of tweet-powered activations/stunts, but I don’t remember seeing one like this… The Metropole Orchestra in Amsterdam is facing budget issues, so they teamed up with Havas Worldwide Amsterdam to showcase a little pro-active commercial adaptability. So they launched the Metropole Tweetphony, allowing twitter users from around the world to tweet their [...]

Continue reading...

Introducing Facebook Home

8. April 2013

0 Comments

Introducing Facebook Home, which is Facebook’s own custom version of Android, tightly integrating the social network into the very fabric of the Android platform, so that you almost never even need to use the Facebook app itself. And from first glance, if you’re a power user, this is going to be very cool, and for [...]

Continue reading...

LEGO Story Builder: Augmented Reality App

7. April 2013

4 Comments

Here’s a new piece of student work from a team at Miami Ad School, aimed at bringing Augmented Reality story telling to every LEGO set around the world. Grab a box, build the object brick by brick and then hold up an iPhone or iPad to bring it to life, creative an interactive story that [...]

Continue reading...

The Most Powerful Arm Ever Invented

4. April 2013

7 Comments

Here’s a powerful piece of digital convergence that has been created to petition the Australian Government to fund clinical trials for a genetic disease called Muscular Dystrophy, that attacks the muscles of young kids around the world. A robotic arm has been created, which is tasked with translating your Facebook name, into physical signatures on [...]

Continue reading...