Archive | March, 2013

Control Group: Reinventing NYC Pay Phones

29. March 2013

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There are 11,412 pay phones in New York City that are almost never used… So Imagine if you could reinvent them into something much more practical, filled with today’s technology? Well, New York City ran a design contest to see what that could be… With design firm, Control Group, winning the challenge with this… Enjoy!

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New York City: Recalling 1993

26. March 2013

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Here’s a killer ambient piece for the New Museum in NYC, who’ve just hijacked 5,000 pay phones across the city, with each recalling a piece of history from 1993, a time when NYC was undergoing significant change. Just call 1-855-FOR-1993 from any NYC pay phone to hear what was happening on that very block in [...]

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Volkswagen: Slowmercial For Fast Forwarders

26. March 2013

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If you’re part of the 80% of people who fast forward TV commercials, then this one has been made just for you! It’s the new Slowmercial for the Volkswagen Beetle and it’s an almost static TV Ad that if fast seen while in Fast Forward mode on your recorder, you’ll experience the Ad as if [...]

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Esquire Magazine: Talk To Esquire iPad App

25. March 2013

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Goodbye clunky annotations, hello seamless voice recognition technology that renders real-time video… I’m sure we’ve all tried to pull something like this off, at least in concept stage, but I can’t remember ever seeing it work seamlessly, let alone without a processing bar. In the next Esquire Magazine, you’ll be prompted to download the accompanying [...]

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Google Chrome: The World Wide Maze

24. March 2013

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Google’s addiction to creative experiments continues to skyrocket, and with it comes this, ‘The World Wide Maze’ which essentially, turns your favourite websites into mobile controlled pinball meets marble maze games. Click here to start the action, connect your phone, find a site and then play! Very cool work form Google Japan… It reminds me [...]

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Google Chrome: The Peanut Gallery Experiment

21. March 2013

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I think it’s getting to that point where Google can release just about any old Chrome Experiment and the internet will love it! And here is another example of something super simple, with a little story telling thrown in, that leverages their Web Speech API to turn speech into text in real time, as part [...]

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Audi Quattro: Interactive Installation

19. March 2013

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Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft [...]

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SlideShare: SoDA Digital Trends 2013 Report

18. March 2013

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Every year, SoDA (the Society of Digital Agencies) unveils the results of their annual Digital Marketing Outlook Survey, along with new perspectives, fresh ideas and real concepts of how organizations are balancing the art and science within their digital agencies. The survey digs into projected budgets, growth opportunities, organizational structure, technological shifts, etc. for digital [...]

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Volkswagen: The Search Engine Ad

17. March 2013

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Everyone wants to game Google search results for their campaigns, if fact, I’ve seen people submit all sorts of attempts to Digital Buzz, and most don’t work as portrayed, some to do a degree, perhaps once, or for one week… This campaign from the guys at SEA-Team, have attempted to game Google Image Search for [...]

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UTEC: The Water Generator Billboard

12. March 2013

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The University of Engineering and Technology in Lima, Peru, wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in the middle of a desert, with almost no rainfall per year, an area where fresh, [...]

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Volkswagen Smileage: Socialising Road Trips App

11. March 2013

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Volkswagen Smileage is an app that is set to socalise your road trips! Powered by the guys from Google Labs in partnership with Deutsch LA, the App syncs with your drive, has the ability to connect in multiple people, combining their photos, milage, checkins, comments and the like, into a Smileage score, which also aggregates [...]

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15,000 Volts: An Art Experiment

10. March 2013

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Something a little bit different, but beautiful all the same, is this art experiment using 15,000 volts going through what looks like plywood, creating some amazing visuals as the electricity erodes the wood, burning root like trails that randomly connect. A very very cool experiment.

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GAME: The Future of Golf App

7. March 2013

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If you’re a golfer, this could become you’re next favourite toy. GAME GOLF is a new connected product set that automatically tracks, maps and records your entire round of golf. Puts you against your mates, the course or the world and lets you share your victories. The concept, which has so far raised over $100,000 [...]

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Dove: Thought Before Action Photoshop Plugin

6. March 2013

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I’m not quite sure if Photoshop Actions are used by retouchers on images like this these days, but the guys at Ogilvy Toronto have produced an interesting stunt reminding creatives, that Dove encourages ‘True Beauty’, by seeding a pre-packaged Photoshop Action that was disguised as ‘Beautify Action’ which when used, reverts any retouching to bring [...]

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OREO: The Separator Machine

5. March 2013

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You know you’ve thought about it before, wondering how to separate the cookies from the cream, maybe because you like it separated, maybe because you don’t like the cream, who knows, we’ve all done it, just not like this…! In a very cool video (viral? how many views do you need for something to be [...]

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